Paramount Pictures is hiring: Director of Customer Marketing - SM...
Paramount Pictures - New York, NY, United States, 10261
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Overview
Director of Customer Marketing - SMB, Paramount Advertising
Job ID: 42397
Location: New York, NY, US; San Francisco, CA, US; Hollywood, CA, US
Department: Marketing
Employment Type: Full-Time
Work Arrangement: Hybrid
As the Director of Customer Marketing, you will play a key role in driving customer engagement, retention, and growth for Paramount's SMB advertising clients. You will lead strategic marketing initiatives that connect SMB buyers and agencies with Paramount’s self-serve advertising solutions across our iconic portfolio of brands, including CBS, Paramount+, Pluto TV, and more.
In this role, you’ll lead marketing campaigns built to resonate with key verticals and agencies. This will range from thought leadership reports, webinars, vertical-specific narratives, agency retention initiatives, and more. You’ll be a critical connector between marketing, sales, design, and insights teams, ensuring cohesive messaging and impactful campaigns that contribute directly to business growth. This is a unique opportunity to shape how SMB advertisers succeed on one of the largest media platforms in the world.
Key Responsibilities:
- Define and lead our vertical marketing and agency marketing strategy with campaigns and content that speak directly to key verticals for our business.
- Work in partnership with our Insights team to develop thought leadership content, using first and third-party data.
- Lead customer engagement programs - both online (e.g., webinars) and offline (e.g., hosted dinners).
- Build our case study program by bringing SMB customer stories to life across paid and owned channels.
- Create various content types, including whitepapers, customer video interviews, landing pages, social assets, and sales collateral, and define the multi-channel distribution strategy, in partnership with channel owners.
- Manage multiple projects in parallel across a wide variety of XFN partners including Insights, Design, Sales, and adjacent Marketing teams.
Basic Qualifications:
- Proven experience (10+ years) developing scaled B2B marketing content and messaging strategies and shaping memorable B2B business brands.
- Have a portfolio to share that includes content, distribution strategy, and results of previous work.
Additional Qualifications:
- Entrepreneurial problem-solver capable of driving toward a solution with a high degree of autonomy.
- Skilled in project management, capable of leading and managing multiple projects simultaneously.
- Previous experience working for social or CTV advertising platforms preferred.
- Bachelor’s degree in Marketing, Business Administration, or related field.