Director Digital Marketing - Rare Disease
ACADIA Pharmaceuticals - Princeton, New Jersey, us, 08543
Work at ACADIA Pharmaceuticals
Overview
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Overview
Education/Experience/Skills: Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc. Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment Experience in patient, consumer and physician engagement strategies Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing Cloud etc. Demonstrated track record of developing and executing successful digital and social strategies and programs Full and technical understanding of Google Analytics, HTML and CSS Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences A passion for leveraging marketing to drive business results. Comfort with ambiguity, and the ability to thrive in a fast paced, quick turnaround environment. Skilled at building and maintaining effective relationships. Ability to travel up to 30% of time.
Scope May provide guidance to subordinates and/or manages department section, to achieve goals in accordance with established policies and to meet schedules and/or resolve problems. Receives assignments in the form of objectives. Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors ad an understanding of functional area objectives and trends. Erroneous decisions or failure to achieve results may add to costs and impact the short-term goals of the organization. Physical Requirements While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment. Employee must occasionally lift and/or move up to 15 pounds. #LI-HYBRID #LI-BG1 EEO Statement (US-Based Employees):
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply - especially if the reason you are the best candidate isn't exactly as we describe it here. It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law. As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia's career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [emailprotected] or 858-261-2923. Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment. Notice for California Applicants:
Please see our California Applicant Privacy Notice within our Privacy Policy. Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters):
The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. ("Acadia"). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in absence of an executed search agreement will not obligate Acadia in any way with the respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.