Virginia Department of Human Resource Management
Associate Director, Campaign Communications and Content Strategy
Virginia Department of Human Resource Management - Harrisonburg, Virginia, United States, 22801
Work at Virginia Department of Human Resource Management
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Overview
Associate Director, Campaign Communications And Content Strategy
The Office of Advancement Marketing at James Madison University (JMU) is accepting applications for an Associate Director to play a leadership role in developing strategic content to support fundraising and engagement initiatives with JMU. The successful candidate will have a proven track record of developing persuasive philanthropic and promotional materials; compelling, meaningful storytelling in support of fundraising and stewardship; advanced editorial skills; and experience collaborating and managing projects. This position works closely with fundraising, engagement, and other advancement staff as well as with campus partners and communications and marketing in support of fundraising and campaign priorities and strategies. This position reports to the Senior Director of Advancement Marketing and is in-person and onsite. Duties and Responsibilities: Builds advancement content strategy and ecosystem comprising storytelling and campaign messaging for Advancement Marketing team and partners to leverage in support of UA programs and goals in engagement, fundraising, impact and stewardship. Researches, develops and project manages campaign messaging, narrative, cases, white papers and talking points for JMU giving priorities for major gift cultivation and solicitation. Develops editorial story content in support of fundraising, advancement constituent engagement, impact and stewardship. Responsible for AM editorial management and oversight. Implements an audience- and donor-centric approach to content. Collaborates with Advancement Marketing team on overall marketing and creative strategy, audience development, core operations, special projects, and event programming, story and script development for Giving Day, Stewardship Luncheon, OAR Alumni Awards, Bluestone Reunions, Madison Trust, WFM Summit / Rally and other events. Qualifications: Bachelor's degree in writing, communications, English, public relations, marketing or related field Three years professional experience in higher education communications, marketing, advancement, nonprofit work or combination Three years professional writing experience and exceptional written communication skills across multiple genres with outstanding attention to accuracy and detail Experience researching and developing strategic communications in support of philanthropy Experience identifying and developing compelling, authentic and meaningful communications and stories Demonstrated commitment to audience-centric and effective communications with experience clarifying audiences, aligning voices and developing compelling messaging that resonates Experience conducting research and applying metrics for measurable outcomes Experience collaborating with teams and managing projects, especially related to content creation Demonstrated ability to work effectively with JMU partners at all levels and engage with the greater JMU community of alumni, parents, donors and friends Experience collaborating with teams, managing projects and meeting deadlines Ability to work independently plus willingness to collaborate, innovate and pitch in for all-hands-on-deck initiatives Transferable experience with enterprise clients and ability to learn JMU systems, tools and processes Occasional weekend and evening work and the possibility of travel Master's degree Digital marketing experience Supervisory experience Additional Posting Information: Please provide a writing sample that demonstrates your ability to effectively craft a case for giving OR that demonstrates your ability to write a sophisticated feature story. JMU's Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG. Conditions of Employment: Employment is contingent upon the successful completion of a criminal background check. E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization. EEO Statement: James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status. We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality. Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991. Reasonable Accommodation: If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.
The Office of Advancement Marketing at James Madison University (JMU) is accepting applications for an Associate Director to play a leadership role in developing strategic content to support fundraising and engagement initiatives with JMU. The successful candidate will have a proven track record of developing persuasive philanthropic and promotional materials; compelling, meaningful storytelling in support of fundraising and stewardship; advanced editorial skills; and experience collaborating and managing projects. This position works closely with fundraising, engagement, and other advancement staff as well as with campus partners and communications and marketing in support of fundraising and campaign priorities and strategies. This position reports to the Senior Director of Advancement Marketing and is in-person and onsite. Duties and Responsibilities: Builds advancement content strategy and ecosystem comprising storytelling and campaign messaging for Advancement Marketing team and partners to leverage in support of UA programs and goals in engagement, fundraising, impact and stewardship. Researches, develops and project manages campaign messaging, narrative, cases, white papers and talking points for JMU giving priorities for major gift cultivation and solicitation. Develops editorial story content in support of fundraising, advancement constituent engagement, impact and stewardship. Responsible for AM editorial management and oversight. Implements an audience- and donor-centric approach to content. Collaborates with Advancement Marketing team on overall marketing and creative strategy, audience development, core operations, special projects, and event programming, story and script development for Giving Day, Stewardship Luncheon, OAR Alumni Awards, Bluestone Reunions, Madison Trust, WFM Summit / Rally and other events. Qualifications: Bachelor's degree in writing, communications, English, public relations, marketing or related field Three years professional experience in higher education communications, marketing, advancement, nonprofit work or combination Three years professional writing experience and exceptional written communication skills across multiple genres with outstanding attention to accuracy and detail Experience researching and developing strategic communications in support of philanthropy Experience identifying and developing compelling, authentic and meaningful communications and stories Demonstrated commitment to audience-centric and effective communications with experience clarifying audiences, aligning voices and developing compelling messaging that resonates Experience conducting research and applying metrics for measurable outcomes Experience collaborating with teams and managing projects, especially related to content creation Demonstrated ability to work effectively with JMU partners at all levels and engage with the greater JMU community of alumni, parents, donors and friends Experience collaborating with teams, managing projects and meeting deadlines Ability to work independently plus willingness to collaborate, innovate and pitch in for all-hands-on-deck initiatives Transferable experience with enterprise clients and ability to learn JMU systems, tools and processes Occasional weekend and evening work and the possibility of travel Master's degree Digital marketing experience Supervisory experience Additional Posting Information: Please provide a writing sample that demonstrates your ability to effectively craft a case for giving OR that demonstrates your ability to write a sophisticated feature story. JMU's Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG. Conditions of Employment: Employment is contingent upon the successful completion of a criminal background check. E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization. EEO Statement: James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status. We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality. Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991. Reasonable Accommodation: If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.