OneMain Financial
Associate Director, Email Marketing Strategy Lead
OneMain Financial - Wilmington, Delaware, us, 19894
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Associate Director, Email Marketing Strategy Lead Apply locations Wilmington, DE; Baltimore, MD | Full time | Posted 3 Days Ago | Job requisition id R2501-44776 We are currently seeking an AD - Email Marketing Strategy Lead for our Marketing team in Wilmington, DE (Hybrid) and Baltimore, MD (Hybrid). This role is responsible for driving the success of the company’s multi-million-dollar email acquisition channel by supporting the team in executing high-impact, day-to-day email marketing initiatives.
A successful candidate will possess experience and a strong passion for email marketing, along with a keen eye for detail and the ability to manage the complexities of this dynamic and highly specialized channel. In the Role Lead marketing strategy and learning agenda for the email channel Drive strategic leadership and journey mapping of email customer experience through the funnel Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and technology teams Lead cross-functional teams to define new sources of data and increase our email-able leads Source and implement enhancements to email execution capabilities Manage effective Email delivery strategies maximizing Inbox placement, and campaign response Partner with analytics to develop targeting and selection criteria for new campaigns; identify test segments based on results and provide testing and targeting recommendations Create business cases grounded in research and analytics to secure the prioritization for needed development work Track and report performance of newly launched marketing creative and campaigns and provide insights to inform future test strategy Requirements 5+ years of experience in marketing required, with deep exposure to the details of the Email channel along with an MBA or relevant Bachelor’s degree Results-oriented, with a proven track record in successfully driving growth through effective marketing strategy Experience with Adobe Campaign or other CRM campaign management platforms Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch Excellent communication skills with the ability to work and communicate with all levels of management Creative thinking and process-driven with excellent project management skills to juggle multiple fast-paced, deadline-driven projects Expert skills in Microsoft Office Suite Preferred: Financial Services and/or lending experience desired Location: [HYBRID] Wilmington, DE Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards, and other products help people borrow better and work toward a brighter future. Driven by collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy, and flexible work arrangements that grow lives, careers, and our company. We’re committed to an inclusive culture, career development, and impacting communities. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain. We provide opportunities and benefits that prioritize health and careers, including: Health and wellbeing options (medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances) Up to 4% matching 401(k) Employee Stock Purchase Plan (10% share discount) Tuition reimbursement Paid time off (15 days’ vacation, plus 2 personal days, prorated) Paid sick leave as per local laws Paid holidays (7 days/year) Paid volunteer time (3 days/year) OneMain Holdings, Inc. is an Equal Employment Opportunity employer. Qualified applicants will receive consideration without regard to age, ancestry, citizenship, color, creed, disability, ethnicity, gender, gender identity/expression, genetic info, marital status, military status, national origin, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender status, or any other protected basis. About Us
Since 1912, OneMain Financial (NYSE: OMF) has been dedicated to providing responsible credit access and improving financial well-being. With over 1300 community branches nationwide, our team helps millions with debt consolidation, home and auto repairs, medical needs, and household budgets. We serve customers in person, by phone, and online. We are committed to an inclusive culture, career growth, and community impact. Join us to make a difference and shine with OneMain.
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A successful candidate will possess experience and a strong passion for email marketing, along with a keen eye for detail and the ability to manage the complexities of this dynamic and highly specialized channel. In the Role Lead marketing strategy and learning agenda for the email channel Drive strategic leadership and journey mapping of email customer experience through the funnel Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and technology teams Lead cross-functional teams to define new sources of data and increase our email-able leads Source and implement enhancements to email execution capabilities Manage effective Email delivery strategies maximizing Inbox placement, and campaign response Partner with analytics to develop targeting and selection criteria for new campaigns; identify test segments based on results and provide testing and targeting recommendations Create business cases grounded in research and analytics to secure the prioritization for needed development work Track and report performance of newly launched marketing creative and campaigns and provide insights to inform future test strategy Requirements 5+ years of experience in marketing required, with deep exposure to the details of the Email channel along with an MBA or relevant Bachelor’s degree Results-oriented, with a proven track record in successfully driving growth through effective marketing strategy Experience with Adobe Campaign or other CRM campaign management platforms Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch Excellent communication skills with the ability to work and communicate with all levels of management Creative thinking and process-driven with excellent project management skills to juggle multiple fast-paced, deadline-driven projects Expert skills in Microsoft Office Suite Preferred: Financial Services and/or lending experience desired Location: [HYBRID] Wilmington, DE Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards, and other products help people borrow better and work toward a brighter future. Driven by collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy, and flexible work arrangements that grow lives, careers, and our company. We’re committed to an inclusive culture, career development, and impacting communities. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain. We provide opportunities and benefits that prioritize health and careers, including: Health and wellbeing options (medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances) Up to 4% matching 401(k) Employee Stock Purchase Plan (10% share discount) Tuition reimbursement Paid time off (15 days’ vacation, plus 2 personal days, prorated) Paid sick leave as per local laws Paid holidays (7 days/year) Paid volunteer time (3 days/year) OneMain Holdings, Inc. is an Equal Employment Opportunity employer. Qualified applicants will receive consideration without regard to age, ancestry, citizenship, color, creed, disability, ethnicity, gender, gender identity/expression, genetic info, marital status, military status, national origin, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender status, or any other protected basis. About Us
Since 1912, OneMain Financial (NYSE: OMF) has been dedicated to providing responsible credit access and improving financial well-being. With over 1300 community branches nationwide, our team helps millions with debt consolidation, home and auto repairs, medical needs, and household budgets. We serve customers in person, by phone, and online. We are committed to an inclusive culture, career growth, and community impact. Join us to make a difference and shine with OneMain.
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