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Department: Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

• Accountable for Southwest Airlines' marketing investment and performance across paid channels, including media and sponsorships. Responsibilities include defining and setting strategy, budget allocation, and setting all performance metrics for national and local campaigns. Provides oversite, management, and evaluation of the media and sponsorship agencies.

Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.

Model the Southwest Way

• Guide and lead team members using SWA talent management practices to coach, develop, and engage employees
• Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment
• Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

• Responsible for aligning paid initiatives with broader marketing objectives and goals, such as brand awareness, demand generation, and customer development
• Oversees the budget, ensuring proper allocation across channels based on performance and strategic priorities
• Ensure team and agencies are regularly analyzing campaign performance data and adjusting tactics to optimize results
• Stay ahead of trends, including emerging platforms, new targeting opportunities, and technological advancements
• Has a solid understanding of Media Mix and Marketing Mix Optimization
• Direct oversight of paid media and sponsorships with influence over social influencer investments
• Collaborate with other departments such as Brand, Communications, Analytics, Technology, and Digital to align on shared projects and/or develop strategic recommendations
• Responsible for developing and executing the overall sponsorship strategy aligned with business objectives, priority markets, and key brand goals
• Build and maintain relationships with key decision-makers at potential sponsor organizations
• Negotiate sponsorship agreements, ensuring that terms are favorable to the organization
• Develop KPI structure and continuously assess the effectiveness of sponsorship and activations to improve future opportunities
• Work with multiple external agencies and partners to deliver against business priorities and goals
• Manage, motivate, and set vision for a direct report team to achieve aggressive goals
• Must be able to meet any physical ability requirements listed on this description
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Ability to cast strategic long-term vision for investment strategy based on the needs of this business and how consumer behavior is evolving.
• Must possess sufficient subject matter expertise to influence decisions within their area of expert
• Must be able to create and deliver presentations which are tailored to audience level knowledge
• Must be self-motivated and able to work independently and autonomously
• Proven experience of cross-functional collaboration and influence
• Demonstrates initiative, entrepreneurialism, and creativity in problem solving
• Must be technically proficient with respect to Microsoft Office products
• Acts as an advisor to Executive Leaders to resolve complex problems
• Must be comfortable in handling confidential information and reporting/communicating directly with senior management
• Ability to make decision in a changing environment
• Takes ownership and accountability
• Must possess strong communication skills, both verbally and written

Education

• Required: High School Diploma or GED

Experience

• Demonstrated experience in directly or indirectly leading team(s)
• Advanced level Business Acumen in functional area
• Seasoned and specialized knowledge in:
  • Setting investment strategies across various media
  • Media Theory, Consumer Trends, and Media Systems and processes

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from limited space work station/desk/office area for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines
• Must have flexibility to work long hours, including weekends, and travel up to 50% of the time, including some overnight stays
• Must possess a valid state motor vehicle operator's license

Pay & Benefits:

• Competitive market salary from $180,350 per year to $200,400 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love:

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

* Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits.

*** ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date: 05/01/2025