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Our GM Global Communications Team focuses on impact and driving transformation through storytelling. It is home to the company’s Editorial & Content Strategy, Employee Engagement, Vehicle Brand, Corporate, Tech & Innovation, and International Communications teams. We are looking for a sharp media pro to lead New York media relations, reporting into the Corporate Affairs team and working closely with GM’s product brands, investor relations, executive communications and policy teams.

As Director of Media Relations, you will be responsible for building and maintaining strong relationships with key broadcast, business and consumer media in New York, landing high-impact feature stories, and managing reactive inquiries as you work to protect our reputation. You’ll thrive in fast-paced environments, balancing creative storytelling with the ability to navigate complex and sensitive issues.

This role is categorized as hybrid. This means the successful candidate is expected to report to our New York Office weekly.

What You’ll Do (Responsibilities)

1. Media Relations: Lead GM’s New York media relations and outreach activities, leveraging your strong expertise and relationships. Serve as a GM spokesperson and engage with reporters, acting as a resource and ensuring they understand GM’s perspective.
2. Storytelling: You will be out and about meeting with reporters and keeping your ear to the ground in order to understand which reporters are influencing coverage and which storylines are resonating most.
3. Proactive Storytelling: Identify and pitch compelling quick-turn and long-lead stories that highlight GM’s innovation, leadership, and impact.
4. Crisis & Issues Management: Help lead rapid response efforts for sensitive or high-profile media inquiries, ensuring GM’s perspective is well-represented in the news cycle.
5. Executive Positioning: Work with GM’s leadership to craft and place thought leadership pieces, secure high-profile speaking opportunities and media appearances.
6. Cross-functional Collaboration: Partner with internal teams, including product brands, investor relations, executive communications and policy teams to align media strategies with broader corporate goals.

Your Skills & Abilities

• 8+ years of experience in communications, preferably within a high-profile corporate setting.
• Ability to proactively develop and drive a strategic communications plan, while also managing tough news cycles calmly and quickly.
• Outstanding written and media relations skills.
• Excellent people skills and existing relationships with top-tier New York media, especially in business and broadcast outlets.
• Strong storytelling skills and a track record of securing impactful, high-profile media coverage.
• Excellent judgment — you know how to plan ahead to avoid a crisis and when to escalate issues.
• Ability to develop relationships and influence executives.
• Ideally you have experience in the automotive industry, manufacturing industry, transportation industry, or an adjacent/highly regulated industry.

We are broad thinkers, team first, and subject matter experts in our field. We have a relentless focus on our mission and our customers. We collaborate across the business, lead with insights, and always ask how we can use communications to add value to the enterprise.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Compensation

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. The salary range for this role is $116,000 - $181,500. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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