Director of Sales and Marketing
Anthology Senior Living - Natick, Massachusetts, us, 01760Work at Anthology Senior Living
Overview
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Overview
sales process for the purpose of achieving budgeted occupancy targets for the community• Responsible for the development of the communities marketing, public relations, and
advertising programs to maintain a growing base of referral sources, and promote the programs
provided by the community• Maintain a working knowledge of the local market trends and competitors to assist in
development of sales and marketing strategies and action plans• Receives and/or responds to all incoming calls for inquiries. Follow-up with the inquiries via
telephone calls, card/letters, mailing of marketing information and other means in an effort to
meet budgeted occupancy• Keeps referral, mailing list and customer information up to date• Identifies, builds, and develops an effective network of community and professional sources• Achieves and maintains required number of marketing contacts per week. Maintain outside
referral database of qualified contacts• Develops active referral base within the community by making personal visits and sponsoring
networking functions at the property• Monitor's condition of all model rooms and respite rooms daily. Ensure that all rooms are ready
for tour activity• Conducts morning walk-through of community to ensure readiness for property tours. Ensures
all common areas needing attention are addressed at the beginning of each day, prior to any
tour activity• Completes the marketing report weekly and provide completed report to the Executive Director• Attends all appropriate networking functions in the area• Works with the Executive Director to establish a creative marketing and advertising plan for the
community• Develops and complete a Competitive Market Analysis at least twice a year or as directed to do
so by the Executive Director.
Qualifications:• Prior experience in marketing, sales, advertising and client experience preferred• Telephone sales experience preferred• A Bachelor's degree (B.A/B.S)• Strong analytical skills with the ability to interpret data• Excellent writing/communication skills• Strong Microsoft Office Suite skills (Word, Excel)• Experience with database or customer relationship management software preferred• Enjoy working in a fast-paced, team oriented environment
Benefit & Perks:• Benefits eligibility starting 1st of the month following hire date for *Full Time Employees*• Robust benefit plan offerings including Medical (PPO and HAS Plans), Dental, Vision, Critical
Illness, Accident Insurance, HSA, FSA, etc.• Employer paid Short Term/ Long Term Disability, Life Insurance, Employee Assistance Program• 401(k) plan with employer match• Paid Time Off and Paid Holidays• Daily employee meal provided• Employee referral bonus program
Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees.