Director of Media and Growth
Reitmans (Canada) Ltée/Ltd - Montreal, QC
Work at Reitmans (Canada) Ltée/Ltd
Overview
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Overview
Who we are:
At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style - it's about empowering our customers with the confidence to shine when it matters most.
Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what's possible in fashion retail.
At the heart of this evolution, our Digital department drives omnichannel transformation to shape the future of retail. By combining innovation, cross-functional collaboration, and strategic data insights, we deliver personalized and engaging experiences that meet customer expectations. We optimize every touchpoint and strengthen RCL' position as a leader in Canadian retail.
Job Description
The opportunity:
The Director of Media and Growth is a strategic leader who balances short-term performance marketing objectives with long-term brand-building initiatives to drive customer acquisition, retention, and overall business growth. This role oversees media strategy, planning, execution, and optimization across RCL's three brands: Reitmans, Penningtons, and RW&CO. The individual will lead the internal media team, leveraging data-driven insights and innovative approaches to deliver measurable results while fostering deeper connections with customers and enhancing brand equity.
This position requires a visionary thinker who understands the evolving media landscape, prioritizes collaboration across teams, and continuously seeks opportunities to innovate and scale impact.
Responsabilities:
Media Strategy & Growth Leadership
- Develop and execute integrated media strategies that align performance marketing and brand-building efforts across all banners.
- Drive customer growth through innovative campaigns that focus on acquisition, retention, and lifetime value.
- Lead omnichannel media planning, including digital, social, traditional, and emerging platforms, to ensure a holistic approach to growth and brand awareness.
- Identify and evaluate new media channels, ad formats, and technologies to drive incremental growth and innovation.
Performance Optimization & Brand Building
- Balance media investments to achieve both short-term ROI and long-term brand equity goals.
- Oversee media performance, ensuring campaigns meet key performance indicators such as ROAS, customer acquisition cost (CAC), and engagement metrics.
- Champion brand storytelling and emotional connections through upper-funnel media campaigns, including video, influencer marketing, and partnerships.
Data-Driven Decision Making
- Use advanced analytics to inform media planning and optimize campaign performance.
- Collaborate with the CRM, loyalty, and analytics teams to leverage customer data for personalized and predictive media strategies.
- Establish robust measurement frameworks to track campaign performance and link media investments to business outcomes like retention, lifetime value, and brand growth.
Team Leadership & Collaboration
- Lead, coach, and develop a high-performing internal media team to execute with excellence and agility.
- Collaborate cross-functionally with brand marketing, CRM, loyalty, e-commerce, digital product, and creative teams to align media strategies with broader business objectives.
- Partner with external agencies and technology providers to fill gaps, scale capabilities, and bring specialized expertise where needed.
Innovation & Testing
- Implement a test-and-learn framework to pilot new media strategies and continuously improve performance.
- Drive innovation by exploring new ad formats, channels, and audience engagement tactics (e.g., shoppable videos, geotargeted campaigns, AR/VR experiences).
- Stay ahead of industry trends and adapt strategies to capitalize on emerging opportunities.
Qualifications
What Sets You Apart:
Education
- University degree in Business, Marketing, E-Commerce, or a related field. Master's degree is an asset.
Experience
- 8-10+ years of experience in media strategy, planning, and execution with a proven track record of driving both performance and brand-building outcomes.
- Expertise in digital advertising channels (SEM, paid social, programmatic, video) and traditional media.
- Strong understanding of customer acquisition strategies, loyalty programs, and lifecycle marketing.
- Experience managing high-performing teams and working cross-functionally with diverse stakeholders.
- Familiarity with ad technologies, analytics tools, and media platforms (e.g., Google Analytics, DSPs, Marketing Cloud).
Skills & Attributes
- Strategic thinker with a growth-oriented mindset and strong business acumen.
- Excellent analytical skills and ability to use data to inform decision-making.
- Exceptional communication and collaboration skills, with a proven ability to influence and align stakeholders.
- Creative problem-solving skills and a proactive approach to identifying opportunities for growth.
- Adaptable and comfortable leading in a fast-paced, dynamic environment.
Additional Information
What Sets Us Apart:
- Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-being first: Access a comprehensive benefits program designed to take care of you.
- Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
- Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
If this inspires you...let's talk. Send us your resume today!
By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL! #ReadytoRCL
Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.
We thank all applicants. Only selected candidates will be contacted.
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