Director of Marketing and Partnerships
ASM Global - Baton Rouge, LA
Work at ASM Global
Overview
- View job
Overview
Key Responsibilities:
Strategic Leadership and Relationship Building
- Develop and implement marketing and sponsorship strategies aligned with organizational goals.
- Skillfully manage complex relationships with stakeholders, event promoters, tours, and sponsors to enhance event quality, visibility, and sponsorship value.
- Review and optimize sponsorship portfolios, obtaining executive approval for strategies and performance metrics.
Marketing & Event Promotion
- Create and oversee robust promotional plans, leveraging innovative marketing approaches to increase event awareness, ticket sales, and fan engagement.
- Develop a comprehensive social media strategy to grow followers, engagement, and event exposure across platforms.
- Expand and optimize email marketing, database strategies, and Ticketmaster utilization to drive conversions and audience engagement.
- Regularly evaluate and improve the website to enhance user experience and event promotion efforts.
Sponsorship Management
- Manage sponsorship agreement negotiations, ensuring alignment with organizational policies and goals.
- Manage onboarding processes for sponsors, fostering strong partnerships and resolving issues professionally.
- Oversee the execution and fulfillment of sponsorship agreements, addressing deliverables and identifying new sponsorship opportunities.
Department Leadership
- Oversee the Marketing department's operations, ensuring all work is completed accurately and on time.
- Recruit, train, and mentor marketing staff, providing professional development opportunities and performance feedback.
- Manage team workflows, delegating responsibilities and ensuring accountability.
Financial Oversight
- Lead the department's budgeting process, securing necessary funds and ensuring efficient resource allocation.
- Monitor budget utilization, aligning expenditures with strategic goals and work plans.
Reporting & Analysis
- Provide regular reports to the General Manager on marketing initiatives, sponsorship updates, and promotional program performance.
- Analyze market trends, sponsorship opportunities, and performance metrics to inform strategy and decision-making.
Qualifications:
- Bachelor's degree in business administration, marketing, or a related field
- Proven experience in marketing, sponsorship strategy, and execution, preferably in the events or entertainment industry.
- Strong leadership and team management skills with a focus on professional development.
- Exceptional communication, negotiation, and relationship management abilities.
- Analytical skills to evaluate trends, sponsorship opportunities, and performance metrics.
- Budgeting and financial management experience.