Director of Marketing and Public Relations
Boys & Girls Clubs of Greater San Diego - San Diego, California, United States, 92189![Boys & Girls Clubs of Greater San Diego](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Boys & Girls Clubs of Greater San Diego
Overview
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Overview
DEPARTMENT/PROJECT OVERVIEW
The Boys & Girls Clubs of Greater San Diego (BGCGSD or Clubs) CHANGES LIVES through quality programs and guidance in a safe, affordable and fun environment. BGCGSD's mission is to inspire and enable youth to achieve academic success, build good character and responsible citizenship and make healthy lifestyle choices. We have been providing a safe, fun and positive environment at our sites with trained and dedicated professional staff. Members are involved in age-appropriate activities based upon our three priority outcomes of Academic Success, Character Development and Healthy Lifestyles.
POSITION OVERVIEW
Reporting to the VP of Development, the Director of Marketing & Public Relations is responsible for the overall strategic marketing and public relations plan that communicates the mission of the Organization to the community at large, specifically to prospective donors, clients, staff members, parents, volunteers, and donors through a multi-channel approach. Day-to-day responsibilities include but are not limited to managing the Organization's website and social media channels, working with third-party agencies/vendors, creating marketing materials needed by the administrative team, including brochures, email content, presentations, and multimedia projects, and shooting and editing videos. The incumbent is also responsible for educating staff and the community on logo and branding guidelines. This position also provides analysis and information on complex results or activities tied to marketing. This position is responsible for advertising, promotions, and marketing, including developing marketing plans, assess target audiences, and identifying effective advertising activities/strategies based on a solid understanding of the marketing needs of the Organization. The incumbent will also develop and maintain positive relationships with media outlets, set up interviews for senior management, and will write reviews, and distribute press releases.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Function Name/Tasks
1. COMMUNICATIONS
Develop, implement, and evaluate effectiveness of annual communications plan in collaboration with the senior management team. Work with third-party agencies and vendors to ensure communication aligns with brand guidelines and messaging. Drive coordinated organizational and executive communication platforms, working with colleagues across the Organization to align and execute strategies based on BGCGSD organizational priorities. Ensure brand culture and messages consistently reflect organizational positions on topics and issues through developing messages, speeches, blog posts, presentations, leadership correspondence, and white papers. Provide insight, analysis, and counsel to senior leaders on communications strategies, including those involving highly sensitive and confidential initiatives, plans, and projects. Assist with senior management with crisis management. 2. WEBSITE/SOCIAL MEDIA
Maintain website and social media platforms, ensuring content is current and relevant. Create and manage the user experience of web/donation forms, including best practice design, proper function, submission success and tracking. Maintain best practices to share with stakeholders across the Organization. In collaboration with the development team, design and execute campaigns that meet shared goals and objectives. Initiate, develop, execute, and measure the success of email marketing campaigns. 3.
MEDIA RELATIONS/DONOR RECOGNITION
Develop communication plans and materials related to organizational strategy, including issue background and - strategy documents, executive speeches and presentations, and participating in industry events. Advise on opportunities to expand Clubs ability to be positioned as thought leaders in youth development via channels including original research, publishing, social media, and traditional print/broadcast properties. Ensures funders such as corporate partners and foundations are recognized on the website, through social media, and in newsletters/annual reports as appropriate. Serve as primary contact with different media outlets. Responsible for negotiating yearly contracts with media outlets. Creates the annual report for both the Organization and the Foundation. 4.
MARKETING /COLLATERAL MATERIALS
Develop and maintain year-round marketing budget. In collaboration with the Development Team, create email content for event and campaign promotions. Maintain and update corporate collateral materials, including PowerPoint templates, product literature, signage, maps, and event properties such as brochures and programs. Design, create, and manage the completion of all marketing production-related efforts, such as promotional items, printed collateral, multimedia collateral, and direct mail pieces. Ensure creative marketing materials undergo regular review and adhere to brand guidelines. Develop and communicate marketing plans, campaign results, and project recommendations to senior management. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns. Collaborate with internal and external professionals to coordinate brand awareness and marketing efforts. Analyze target market information to identify and recommend effective marketing approaches/strategies. Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Collaborates with senior executives to develop growth plans for the Organization. Undertake individual tasks of a marketing plan as assigned. 5.
PUBLIC RELATIONS
Serves as a liaison between the Organization and the public. Develops and maintains a positive public image for the Organization through public-facing communication. Writes, reviews, and/or distributes press releases and other public-facing communication with senior management approval. Responds to information requests from media contacts. Establishes and maintains positive relationships with media outlets, consumers, government employees, and public interest groups. Arrange media interviews for senior management. Evaluates advertising campaigns to ensure consistency with the Organization's public relations strategy. Develops and/or executes social media and content strategies to release information on the Organization in a manner that will promote a positive public image. Other duties as assigned. QUALIFICATIONS
BA in marketing communications, journalism, or in a related subject area; or a minimum of 5 years experience performing writing, marketing, and PR duties in an agency or fast-paced non-profit environment; or an equivalent combination of education and experience. (Required) Thorough skills in understanding and effectively utilizing all news/media mediums, including broadcast news, the internet, social media, and other emerging technologies. (Required) Thorough written, verbal, and interpersonal communication skills, including a strong sense of a good story and understanding of the topics that may be of interest to various publics and will incorporate key location messages. (Required) Proficiency with Google Analytics and web analysis tools; excellent analytical, communication and presentation skills. (Required) Ability to work well in a fast-paced, collaborative environment; exercise good judgment, political acumen, and through organizational and prioritization skills. (Required) Excellent computer skills are required; at a minimum, proficiency in WordPress, Adobe InDesign, Photoshop, Illustrator, and Microsoft Office on a Mac platform. (Required) Experience writing compelling copy targeted to specific audiences via various outlets, including social media, websites, email marketing, video, printed brochures and publications, websites, emails, talking points, alumni communications, advertisements, articles, and reports. (Required) Developed work ethic to be responsible accountable; independently follow up, complete tasks, anticipate needs, and meet deadlines in a professional manner with accuracy and onschedule. (Required) Excellent interpersonal skills and proven ability to effectively communicate in a professional manner. Verified oral and written command of the English language. (Required) Aptitude to assess situations to determine the importance, urgency, and risks and make clear decisions which are timely and in the best interests of the Organization. (Required) Strong organizational skills with the ability to work independently, prioritize tasks, organize time efficiently, judge information and meet deadlines, and to initiate and track routine independent short and long-range projects to completion. (Required) Proficient experience in media and public relations with strong connections to media outlets within the San Diego community. (Required) Experience with marketing & communication platforms such as Mail Chimp Constant Contact and navigating CRM systems such as Bloomerang, RE/ DP (Preferred) Experience in graphic design and content creation. (Preferred) Experience using social media, including Facebook, Twitter, Instagram, LinkedIn, online forums, and blogs in professional capacity (i.e., marketing, research, networking). Ability to interact with others and contribute to and help develop online social communities. (Preferred) Experience interviewing subjects on camera, shooting video, and using a variety of video editing equipment to select video clips and b-roll to be incorporated into polished video pieces. (Preferred)
Special Conditions of Employment: Successful completion of pre-employment background check and maintaining a drug-free work environment Valid Driver's license and verification of insurance Certified school bus driver or ability to attain certification within nine (9) months Occasional weekend and evenings in support of fundraising events, committee meetings, trainings, and activities CPR & First Aid Certification BENEFITS WE OFFER
Medical, dental, vision, vacation, and sick leave Discounted membership 401(k) savings and investment plan with employer match Professional Development Eligible for hybrid workdays will be determined based on business needs Staff Member Discounts and Perks
The information presented is intended to describe the general nature and level of work being performed by individuals assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
DISCRIMINATION STATEMENT
The BGCGSD prohibits discrimination against current staff or applicants on the basis of sex (including pregnancy, childbirth or related medical conditions), race, religion, color, national origin, physical or mental disability, protected medical condition, marital status, age, sexual orientation, gender identity, ancestry, military or veteran status, genetic information or any other characteristic protected by federal, state, or local law. BGCGSD is an equal opportunity employer.