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Senior Director of B2B Marketing Growth About the Company Join a cutting-edge provider of specialty chemicals and custom bioprocessing solutions, making waves in the biotechnology sector. About the Role The Company is on the lookout for a dynamic Senior Director of B2B Marketing Growth to lead the charge in crafting and executing innovative, customer-centric marketing strategies that drive remarkable growth in the life sciences market. This pivotal role is focused on developing impactful marketing programs that enhance brand visibility, generate valuable leads, and boost overall revenue. Key responsibilities include: Defining target customer personas to tailor marketing efforts effectively. Creating compelling value propositions and messaging strategies. Leading the implementation of marketing campaigns across multiple channels, including account-based marketing initiatives. Measuring and optimizing program performance through detailed analysis of KPIs and success metrics. Collaborating with sales, product teams, and other stakeholders to enhance brand perception and customer loyalty. The ideal candidate will have a strong B2B marketing background, particularly within the life sciences or related industries. A strategic mindset combined with the ability to create engaging, full-funnel marketing experiences tailored to the B2B customer journey is essential. This role demands a collaborative leader capable of driving results and influencing cross-functional teams to deliver exceptional customer experiences. Travel Percent Less than 10% Functions Marketing