Sportime | John McEnroe Tennis Academy
Executive Director of Marketing & Brand Strategy
Sportime | John McEnroe Tennis Academy - New York, New York, us, 10261
Work at Sportime | John McEnroe Tennis Academy
Overview
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Overview
Executive Director of Marketing & Brand Strategy Sportime Clubs is a leading network of premier tennis, pickleball, and sports clubs in New York, with recent expansion into New Jersey, offering premium sub-brands such as the John McEnroe Tennis Academy and the Sportime Volleyball Club, as well as a wide range of programs and services designed to promote healthy living, active lifestyles, athletic excellence, and community engagement. With multiple locations and a broad spectrum of sports offerings, Sportime is committed to delivering an exceptional experience for its members, athletes, and families. We are seeking a dynamic, strategic leader to drive our marketing and brand strategy to new heights, organizing our efforts across multiple clubs and expanding our reach across key channels.
In order to make an application, simply read through the following job description and make sure to attach relevant documents. LOCATION : Hybrid / Sportime Clubs — Multiple Locations in New York and New Jersey
JOB SUMMARY:
Sportime Clubs seeks to hire a highly experienced and results-oriented Executive Director of Marketing & Brand Strategy to lead the development and execution of marketing and brand strategy for our growing network of sports clubs. The ideal candidate will have a proven track record in leading a large, multi-site marketing organization, with experience managing multi-brand and multi-channel marketing operations. This individual will play a crucial role in shaping Sportime's marketing strategy and ensuring consistent brand messaging across all locations and business lines. The Executive Director of Marketing & Brand Strategy will work in close collaboration with our existing team to direct our organization’s marketing efforts, including meeting regularly with our Managing Directors and club General Managers (GMs) to understand each club’s unique business goals and marketing needs. The role will be responsible for creating a tailored multi-channel, multi-site marketing strategy that drives member engagement, lead generation, and revenue growth across the entire organization.
KEY RESPONSIBILITIES:
Hands-on Execution & Site-Specific Marketing Support Multi-Channel Marketing & Lead Generation Brand Consistency & Internal Documentation Data-Driven Decision Making & Reporting Team Leadership & Development
QUALIFICATIONS:
Bachelor's degree, ideally in Marketing, Business Administration, or a related field (Master’s degree preferred) 8-10 years prior experience in marketing leadership roles, including leading multi-location or multi-brand marketing organizations Proven track record in creating and executing multi-channel marketing strategies, including digital marketing, print, social media, and lead generation Strong understanding of brand strategy, consumer behavior, and competitive landscape in the sports and fitness industry Exceptional communication skills, both verbal and written, with the ability to engage and inspire cross-functional teams and external partners Data-driven mindset with proficiency in using analytics tools to track performance and adjust strategies accordingly Demonstrated ability to manage marketing budgets, allocate resources effectively, and maximize ROI Leadership experience in building and leading high-performing teams, with a focus on mentorship and professional development
COMPENSATION RANGE:
$130,000 - $160,000 per year. Eligible for additional bonus opportunities. Salary commensurate with experience.
BENEFITS:
Member benefits:
Employees receive complimentary Sportime membership and are eligible to use club facilities, including tennis, fitness and sports, to participate in club programs on a complimentary or discounted basis, and to receive discounts on retail and other purchases. Health, dental and vision insurance:
Full-Time employees are eligible to enroll in Sportime’s group health, dental and vision insurance plans on the first day of the month after they have worked 60 days. Premiums are deducted pre-tax from employees’ gross pay; Sportime contributes to the premiums of employees based upon gross pay thresholds. 401(k) Plan with employer match:
Employees are eligible to enroll in Sportime’s 401k retirement plan, with matching, after they have completed one year of continuous service, worked at least 1000 hours in such calendar or anniversary year, and are over 21 years old. Sportime Clubs, LLC is an Equal Opportunity Employer that encourages and seeks workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, age, sexual orientation, gender (including pregnancy and gender identity), marital status, disability, domestic violence victim status, predisposing genetic characteristics, military status, citizenship or any other characteristic protected by applicable federal, state, or local law.
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In order to make an application, simply read through the following job description and make sure to attach relevant documents. LOCATION : Hybrid / Sportime Clubs — Multiple Locations in New York and New Jersey
JOB SUMMARY:
Sportime Clubs seeks to hire a highly experienced and results-oriented Executive Director of Marketing & Brand Strategy to lead the development and execution of marketing and brand strategy for our growing network of sports clubs. The ideal candidate will have a proven track record in leading a large, multi-site marketing organization, with experience managing multi-brand and multi-channel marketing operations. This individual will play a crucial role in shaping Sportime's marketing strategy and ensuring consistent brand messaging across all locations and business lines. The Executive Director of Marketing & Brand Strategy will work in close collaboration with our existing team to direct our organization’s marketing efforts, including meeting regularly with our Managing Directors and club General Managers (GMs) to understand each club’s unique business goals and marketing needs. The role will be responsible for creating a tailored multi-channel, multi-site marketing strategy that drives member engagement, lead generation, and revenue growth across the entire organization.
KEY RESPONSIBILITIES:
Hands-on Execution & Site-Specific Marketing Support Multi-Channel Marketing & Lead Generation Brand Consistency & Internal Documentation Data-Driven Decision Making & Reporting Team Leadership & Development
QUALIFICATIONS:
Bachelor's degree, ideally in Marketing, Business Administration, or a related field (Master’s degree preferred) 8-10 years prior experience in marketing leadership roles, including leading multi-location or multi-brand marketing organizations Proven track record in creating and executing multi-channel marketing strategies, including digital marketing, print, social media, and lead generation Strong understanding of brand strategy, consumer behavior, and competitive landscape in the sports and fitness industry Exceptional communication skills, both verbal and written, with the ability to engage and inspire cross-functional teams and external partners Data-driven mindset with proficiency in using analytics tools to track performance and adjust strategies accordingly Demonstrated ability to manage marketing budgets, allocate resources effectively, and maximize ROI Leadership experience in building and leading high-performing teams, with a focus on mentorship and professional development
COMPENSATION RANGE:
$130,000 - $160,000 per year. Eligible for additional bonus opportunities. Salary commensurate with experience.
BENEFITS:
Member benefits:
Employees receive complimentary Sportime membership and are eligible to use club facilities, including tennis, fitness and sports, to participate in club programs on a complimentary or discounted basis, and to receive discounts on retail and other purchases. Health, dental and vision insurance:
Full-Time employees are eligible to enroll in Sportime’s group health, dental and vision insurance plans on the first day of the month after they have worked 60 days. Premiums are deducted pre-tax from employees’ gross pay; Sportime contributes to the premiums of employees based upon gross pay thresholds. 401(k) Plan with employer match:
Employees are eligible to enroll in Sportime’s 401k retirement plan, with matching, after they have completed one year of continuous service, worked at least 1000 hours in such calendar or anniversary year, and are over 21 years old. Sportime Clubs, LLC is an Equal Opportunity Employer that encourages and seeks workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, age, sexual orientation, gender (including pregnancy and gender identity), marital status, disability, domestic violence victim status, predisposing genetic characteristics, military status, citizenship or any other characteristic protected by applicable federal, state, or local law.
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