Director, Communications, GAPPA and Market Access
GlaxoSmithKline - Washington
Work at GlaxoSmithKline
Overview
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Overview
Posted Date: Feb 28 2025
As the Director of Communications for Government Affairs, Public Policy and Advocacy (GAPPA), and Market Access (MA), which includes GSK’s Classic & Established products, you will play a key role in understanding, assessing, strategizing, and developing communication and engagement plans and messaging for multiple key audiences – including external stakeholders, policymakers, GAPPA employees, and the broader GSK US and global organization – on topics important to our business and industry.
In this role, you will represent US Communications at respective leadership tables, working to build and maintain relationships with the senior leaders across teams as well as key stakeholders to create communication strategies and connection points across audiences. As part of this role, you will strategically position GSK as an industry leader on policy and access topics impacting our business.
As a member of the Team, you will partner across business and global teams and the corporate media team to support business priorities and growth as well as corporate reputation.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include, but are not limited to, the following:
- Strategize and develop communications plans and messages related to ongoing policy and access trends in a way that relays the positive impact medicines and vaccines have in helping to treat and prevent disease.
- Implement a structured approach to stakeholder management across teams to ensure an aligned, seamless delivery of business priorities and communications objectives.
- Provide strategic communications counsel to the leaders of the respective GAPPA and Market Access teams, the VP of US Commercial Communications, and global and US senior leadership regarding the US environment from a prevention, access and sustainable innovation lens.
- Understand the landscape from a health policy and price value perspective and work closely with the team to assess the potential impact of new policies, elections, market dynamics, and regulatory challenges on GSK. Communicate that impact to senior leaders, employees and, where appropriate, to external audiences via various channels (in partnership with state and federal GA and policy teams).
- Partner with our US Corporate Media team to reactively and/or proactively respond to issues related to US environment/policy/access matters, including in the preparation of briefing materials for senior leader media and media-sponsored conference appearances.
- Develop a narrative and lead internal and external efforts amplifying GSK’s work as it relates to prevention, policy efforts and patient advocacy, in partnership with matrix team and colleagues.
- Help prepare communications materials and briefing packs in preparation for senior leader speaking engagements/media engagements on topics addressed above.
- Contribute to the broader global corporate narrative reinforcing the US’s role in driving prevention, sustainable innovation and access.
- Serve as a communications advisor to the leaders of our US Government Affairs, Public Policy and Advocacy team as well as our Market Access team regarding employee engagement and transformation.
- Support comprehensive 340B communications program including: senior executives, field selling, other internal stakeholders, HRSA, Covered Entities and wholesalers/distributors.
- Cultivate strong, positive relationships across GAPPA, Market Access, Enterprise teams, key stakeholders, functional partners (legal, compliance) and US and global communications partners.
- Continuously monitor and stay ahead of issues impacting environmental landscape in the US and, when appropriate, develop strategic plans to help convey and reinforce the company’s position, ambition and corporate narrative.
Why You?
We are looking for professionals with these required skills to achieve our goals:
Basic Qualifications:
- Bachelor’s Degree - BA/BS
- Minimum of 6+ years of experience in communications, specifically in the pharmaceutical and/or vaccines industry.
- Minimum of 4+ years of experience in Health Policy, Public Programs (Medicare, Medicaid) and/or Government; Payer/Commercial Expertise.
- Minimum of 4+ years of experience working in the US healthcare system and leading activities to support access to innovative therapeutics and vaccines including the development of individualized strategies to shape the respective landscapes.
Preferred Qualifications:
- Master’s Degree in Public Health, Health Policy, or a related field.
- Experience communicating industry trends and best practices in patient advocacy and engagement with a clear understanding of social determinants of health in the US.
- Experience in and with the US biopharmaceutical market, Government programs (Medicare, Medicaid), healthcare reform, pricing and reimbursement, and engagement with advocacy organizations and government agencies.
- Expressed ability to identify and communicate implications of policies to the business to inform commercial strategy and define policy goals.
- Experience building internal and external narratives and driving initiatives through a highly matrixed environment.
- Capacity for creative thinking, development of innovative strategies and solutions, and effective management of competing priorities, often in time-sensitive environments, with strong project management skills.
- Exceptional interpersonal, leadership, and diplomacy skills with a proven ability to work within diverse teams, achieve results, influence without formal authority, and contribute to a common agenda.