Director of Marketing, Web Experience & Engagement
UC Health - Cincinnati, Ohio, United States, 45208Work at UC Health
Overview
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Overview
Bachelor's degree in Marketing, Communications, or a similar field required, Master's degree preferred6-10 Years of progressive Marketing and Communications experience requiredMust have excellent communication skills and the ability to manage employeesMust be able to analyze data and present data to a variety of audiencesAbility to work a hybrid schedule
Job Responsibilities
Develop a multi-year operational roadmap for the UC Health website in partnership.Manage internal and external agency partners to build out key milestones, deliverables, and measurement in support of the roadmap.Lead the strategy for continuous optimization with consumer testing and learning initiatives to ensure the UC Health website experience delivers an optimal experience.Lead strategies for Core Web Vitals and ensure the implementation of SEO best practices.Monitor changes within the web industry that affect the site's health and lead recommendations for change.Maintain the day-to-day operations and needs of the website to ensure optimal performance, usability, and content accuracy.Lead development of key metrics, establish a comprehensive dashboard reporting system for regular analytics that measure success of digital marketing strategy and inform ROI and recommended optimizations.Provide strategic direction and oversight for all organic and paid search initiatives.Develop integrated search marketing strategies combining SEO and PPC to maximize visibility and conversions.Build relationships across the UC Health enterprise to seamlessly lead, align and execute digital priorities.Partner with MarCom team members to closely align system marketing and communication priorities with digital marketing best practices to create a seamless brand ecosystem and user experience.Lead a team of specialists, showing them how to use established best practice methodologies and approaches, while creating a culture of learning, empowerment, and personal growth.Negotiate contracts and evaluate spending with digital partners, platforms and ongoing maintenance.
Job Responsibilities
Develop a multi-year operational roadmap for the UC Health website in partnership.
Manage internal and external agency partners to build out key milestones, deliverables, and measurement in support of the roadmap.
Lead the strategy for continuous optimization with consumer testing and learning initiatives to ensure the UC Health website experience delivers an optimal experience.
Lead strategies for Core Web Vitals and ensure the implementation of SEO best practices.
Monitor changes within the web industry that affect the site's health and lead recommendations for change.
Maintain the day-to-day operations and needs of the website to ensure optimal performance, usability, and content accuracy.
Lead development of key metrics, establish a comprehensive dashboard reporting system for regular analytics that measure success of digital marketing strategy and in