Disability Solutions
Disability Solutions is hiring: Brand Marketing Manager in Raleig...
Disability Solutions - Raleigh, NC, US
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Overview
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Overview
Do you have a passion for brand strategy and digital marketing? Are you ready to drive success and shape the future of marketing with us? About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX , a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case. About the Role As a Brand Marketing Manager, you will play a crucial role in overseeing all aspects of marketing related to our software brand, ensuring that every branding decision contributes to stronger sales. You will manage the software product's brand strategy, maintaining consistency across all marketing channels and customer touchpoints. This position involves overseeing marketing messaging, while collaborating cross-functionally to develop compelling marketing campaigns. You will work closely with various marketing areas, including content, social media, and metrics, to align brand initiatives with overall business objectives and drive brand growth. Responsibilities
- Develop and execute a brand road map communication plan that would amount to a strategy that extends the corporate brand presence over a period of 6-12 months
- Develops parts of brand or communication plans for a region or segment
- Executes on the brand or communication plan and conducts self-guided analysis to make go-forward recommendations
- Manages to budget for key initiatives
- Works with agencies on executional elements
- Drives analysis and shares insights related to program or campaign performance
- Supports evangelizing brand value to internal and external constituents
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 3-5 years of experience in brand management, marketing, or product marketing (experience in software or technology is a plus)
- Solid understanding of brand strategy and consumer behavior
- Experience in B2B software or SaaS marketing
- Familiarity with CRM and marketing automation tools
- Knowledge of product lifecycle management and go-to-market strategies
- Experience with digital marketing channels, including social media, SEO, content marketing, and PPC
- Proficient in data analysis and using analytics tools to track brand performance (e.g., Google Analytics, social media insights)
- Excellent communication, organizational, and project management skills
- Strong creative and strategic thinking skills
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice