Get new jobs for this search by email

The Manager, Advertising is responsible for managing the day-to-day advertising initiatives for Arby’s. This role supports the development of the overall brand communications strategy, including target consumer and channel strategies. The individual will play a key role in developing and executing advertising campaigns as part of the Annual Marketing Calendar, collaborating with the integrated marketing team. They will oversee production of TV and digital shoots, lead digital campaign development, and manage relationships with agencies and internal teams. The Manager, Advertising reports to the Director, Advertising, and is part of the Arby’s Integrated Marketing team.

Responsibilities:

• Manage creative development including concept selection, refinement, production, and delivery across various media channels.
• Coordinate with creative agency partners, especially the lead creative agency.
• Work cross-functionally with marketing and internal stakeholders to deliver integrated creative strategies.
• Collaborate on media plans, creative rotations, and trafficking plans.

Requirements:

• 4-year degree preferred in marketing, advertising, or related field.
• 5+ years of experience in account management and campaign development within an advertising agency, with a focus on digital campaigns.
• Strong foundation in integrated marketing and multi-media channels.
• Ability to collaborate effectively with agencies to develop engaging brand messages.
• Experience managing campaigns from concept to completion.
• Ability to evaluate creative ideas and provide constructive feedback.
• Budget management skills.
• Strong organizational and goal-setting abilities.
• Ability to handle multiple projects and meet deadlines.
• Creative problem-solving mindset.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively.
• Advertising production experience.

Inspire is a multi-brand restaurant company with over 33,000 locations including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. We are committed to changing the way people eat, drink, and gather, creating flavorful experiences that go beyond food. #J-18808-Ljbffr