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American Heart Association Sr. Director, Product Marketing - Dallas, Texas

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all.

The American Heart Association has an excellent opportunity for a Sr. Director, Product Marketing in our Emergency Cardiovascular Care (ECC) department based out of our National Center office in Dallas, TX! This position can be home based.

We are on a mission to empower and enable laypeople to act and increase survival when emergencies happen. Working closely with the National VP of Sales & Marketing, you will lead the design, implementation, and reimagination of the American Heart Association’s lay-responder product portfolio and overarching strategy. The expectation of this exciting role is to guide product development, build seamless go-to-market plans, and direct corresponding marketing campaigns across an array of products to the corporate and community markets.

Responsibilities

1. Responsible for marketing strategic plan to achieve $50M annual revenue goal via product sales and royalties.
2. Coordinates with National and Regional Corporate Relations and Mission Advancement to support CPR sponsorships, increase sponsor engagement and training outcomes.
3. Create a meaningful portfolio strategy to drive lay-responder training to result in an increase in layperson response on OHCA.
4. Develop and execute multichannel campaigns, including email campaigns, paid media, alliances, earned placement, print, owned social, events (including tradeshows and community/alliance activations), and B2B Training Network.
5. Build and modify strategies with data-backed decisions: leads market research & insights activities, analyzes dashboards that include sales, engagement and impact analytics.
6. Work collaboratively with counterparts to strengthen the Association's ECC brand position in market and training network loyalty.
7. Serve as accountable business owner of products within the Health & Safety portfolio; direct strategic plan/vision for products aligned with the Association's business goals and market needs.
8. Participate in Nation of Lifesavers team(s) to integrate resuscitation training and HBS business priorities in this Association-wide strategic campaign.
9. Consults with Advocacy and International teams.

Qualifications

1. Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.
2. Five (5) years of experience managing marketing programs involving integrated marketing and communications.
3. Five (5) years of project management experience, including managing multiple projects concurrently.
4. Strong organizational skills, ability to be self-directed and work independently.
5. Ability to capture audiences with compelling narratives and excellent presentation development skills.
6. Strong background in digital asset production and creative process.
7. Proven track record of developing and executing integrated marketing campaigns.
8. Demonstrated success in CRM platforms, including email & direct marketing experience.
9. Ability to travel up to 25% locally and overnight.

Compensation – The expected pay range will be $125,000 to $155,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.