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Marketing Communications Manager

Location: Virginia Beach, VA (on-site)

Department: Marketing

Job Type: Full-Time

Shift: 8:15 a.m.- 5:00 p.m. (ET)

Clinical Classification: Non-clinical

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization ("OPO") and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues, and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process. LifeNet Health has over 1200 employees and has a growing global presence.

How you will contribute to LifeNet Health’s success:

The Marketing Communications Manager elevates and expands the reputation of LifeNet Health, the Biologics divisions, and its clinical solutions through multi-channel marketing campaigns and content marketing strategies — incorporating paid, earned, shared and owned media to reach target audiences in the health care and medical device spaces. Collaborates with designated client departments to align strategies with department and corporate objectives and to assess campaign performance across all media based on clearly identified performance indicators. Works with internal and external resources, including agencies, to bring strategies to reality utilizing tactics across email, website, social media, public relations, live events, content marketing, and video/multimedia.

What you’ll do:

1. Develops, implements, and analyzes marketing and communications programs across designated divisions, working closely with department leadership to ensure alignment and effectiveness based on corporate and strategic objectives.
2. Serves as liaison to internal and external resources required to ensure daily progress of designated projects. Ensures performance measures are in place for each project.
3. Manages communications planning and deployment activity, including co-development (with department colleagues and leadership) of proactive advertising, promotion, and editorial calendars.
4. Leads strategic development, tactical execution, and performance measurement of organization’s social media program.
5. Coordinates creation, review, approval, and deployment of press releases and other media relations activities supporting regional and national objectives.
6. Ensures marketing communication programs, corporate communications, promotional materials, and employee communications materials for brand consistency, grammar, corporate style and tone, and adherence to writing and visual standards.

What you’ll bring (Minimum Requirements):

1. Bachelor’s degree
2. Five (5) years of experience developing, executing, and assessing comprehensive marketing and public relations programs – including paid, earned, shared, and owned media- in a corporate or agency setting.

Preferred Experience/Skills/Certifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Effective utilization of marketing automation platforms desired- Recent experience within marketing automation platforms (such as Sugar Markets, Marketo, Salesforce, and Hubspot) developing workflows, triggers, audience segments, and nurture/drip campaigns.

These would be nice too (Knowledge Skills and Abilities):

1. People Development: Actively engages in talent management practices (selection, promotion, development, and engagement) to cultivate a workforce that is well aligned with current and emerging talent needs.
2. Relationship Management: Builds and sustains partnerships across organizational boundaries and functions as well as outside of the organization to achieve common goals and outcomes.
3. Communication Skills: Written, verbal and presentation; ability to engage, inspire, and influence people.
4. Microsoft Office: Proficient in Microsoft Office.
5. Organizational Skills: Ability to plan, implement, and monitor assignments effectively to meet the needs of the business.
6. Time Management: Ability to use time in an effective and productive manner with ability to work under pressure with tight timelines, make critical decisions, and maintain a sense of focus and urgency.
7. Manage Marketing Campaigns: Includes experience in message creation, content development, audience targeting/segmentation- utilizing email, social media, and web platforms.
8. Develop Communication: Demonstrated capacity to communicate overall strategies and tactical requirements to internal (such as graphic designer) and external (creative agency, web developer) resources in order to develop high-quality and effective assets.

Why work at LifeNet Health?

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You will not find another company with a culture as strong as ours.

• 403(b) and Profit-Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
  • 18 vacation days
  • 9 sick days
  • 7 paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-worker

Salary: $87,226- $116,301 annually

The pay rate for the successful candidate will depend on geographic location and the candidate’s qualifications and prior relevant experience. The pay range for this position is $87,226 (entry-level qualifications) to $116,301 annually (experienced in this role).

* Actual compensation may be higher based on the successful candidate's knowledge and relevant experience.

This position is eligible for an annual bonus once eligibility criteria are met.

All benefits are subject to eligibility requirements and LifeNet Health reserves the right to modify or change these benefits programs at any time, with or without notice, unless otherwise required by law. Further, nothing in this posting is intended to alter the “at will” relationship of a successful candidate and this posting does not constitute a specific promise.

LifeNet Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.