Content Strategist - Health
IPG DXTRA - New York, New York, us, 10261
Work at IPG DXTRA
Overview
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Overview
What You Will Do: Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types. Create editorial workflows, develop content calendars, and report on content results. Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers). Edit and help oversee editorial calendars - both for websites and social channels. Edit stories from freelancers and others for publication on the web. Develop and write short-form copy for social posts across multiple channels. Produce content in CMS such as WordPress. Manage analytics and reporting on web content. Contribute story ideas - from pitch to execution - for multiple digital platforms. Coordinate with other departments and teammates, such as art, media buying, social media and more.
We are also interested in candidates who have: Powerpoint experience preferred Familiarity with using WordPress and CMS platforms SEO familiarity is a plus Experience in analytics tools like Google Analytics and Adobe Analytics a plus Working knowledge of social media platforms Knowledge of health policy and commercial pharma landscape
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays - Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit
NYC Salary range:$62,400.00 - $80,000.00 Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.