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Job description

Who Are We?

The National Board of Certification and Recertification for Nurse Anesthetists (NBCRNA) is the nation’s certifying body for the initial, continued, and subspecialty certification of the nation’s 62,000+ Certified Registered Nurse Anesthetists. We lead the way in the field of advanced practice nurse credentialing.

Why Work at NBCRNA?

· You want to do good. We are a not-for-profit whose mission is to promote patient safety through credentialing programs that support lifelong learning. Patient health and safety is at the forefront of what we do every day.

· You want to matter where you work. We are 30+ employees strong and growing. We don’t have layers of C-Suite management. Have an idea for the CEO? Walk down the hall and let him know. Work somewhere your voice will be heard.

· You want a life outside work. We get it, people have interests, commitments, and lives outside the workplace. At NBCRNA we encourage that and believe that maintaining a healthy life/ work balance makes for happier and more productive employees.

· Your career matters to you. It matters to us too. We offer a competitive salary and benefits. We provide training opportunities to all employees (and actually give you the time and ability to take advantage of them). We provide annual employee reviews, giving us the ability to not only assess performance in a timely manner, but also work together with employees to set goals, grow, and advance their careers.

Marketing Coordinator Overview

The Marketing Coordinator will be responsible for the execution and coordination of a variety marketing activities that promote the NBCRNA’s medical credentialing programs. The Marketing Coordinator will manage NBCRNA’s online presence across various social media platforms by creating engaging content, scheduling posts, monitoring interactions, analyzing metrics, and ensuring brand consistency.

Essential Duties and Responsibilities:  

Social Media:

• Manage social media content calendar.
• Develop and publish compelling content including text, images and videos across multiple social media platforms.
• Plan and schedule posts in advance using social media management tools.
• Respond to comments, messages and inquiries from followers, fostering positive interactions.
• Monitor and report on key social media metrics to evaluate campaign performance and identify areas for improvement.

Content Creation and Management:

• Write and edit copy for the NBCRNA website, newsletters, emails, and FAQs.
• Assist with the development and production of marketing and public relations materials, such as brochures, ads, flyers, presentations, annual reports, mailings, and surveys.

Analytics:

• Generate regular reports on social media, website, and email performance, including insights and recommendations for future strategies.

Collaboration:

• Ensure initiatives and projects are successfully communicated to the Communications team and all relevant stakeholders.
• Provide digital marketing support as needed, including website updates and email deployment.
• Other duties as assigned by the Communications and Marketing Manager.

Requirements:  

• Bachelor’s degree in Communications, Marketing, or a related field required.
• 2-5 years of marketing or communications experience.
• Proficiency with social media platforms and third-party social media management software.
• Proficiency with Microsoft Office Suite including PowerPoint.
• Excellent communication and writing skills.
• Must have strong organizational and project management skills, as well as attention to detail.
• Ability to work independently and as part of a team.
• Creative, out-of-the-box thinker.

Preferred Skills:  

• Graphic design skills are a plus, including experience with Adobe InDesign and Photoshop.
• Experience with email deployment and Content Management Systems.
• Experience with Google Analytics.