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Franchise Marketing Lead

Joshua Tree Experts | $70,000 - $80,000 | Must Reside Within 2.5 Hours of Easton, PA

Joshua Tree Experts has been a trusted name in tree services, lawn care, and pest control since 2005. With a commitment to professionalism, industry-leading certifications, and customer-first service, we’ve built a thriving brand—and now, we’re growing even more through franchising.

We’re looking for a Franchise Marketing Lead to play a critical role in onboarding new franchisees and supporting them as they scale. This is a fast-moving, high-impact role for someone who thrives on organization, marketing execution, and franchisee success.

ABOUT THE ROLE

This role has two core responsibilities:

1. Onboarding New Franchisees – Setting them up for success with our marketing systems and launch strategies.
2. Supporting Franchisees as They Mature – Managing media buyers and marketing strategies to ensure strong lead flow and franchisee success.

You’ll be the go-to marketing expert for franchisees, guiding them through their early months, helping them maximize their marketing spend, and ensuring they have the tools to grow a thriving business under the Joshua Tree Experts brand.

WHAT YOU’LL BE RESPONSIBLE FOR Franchisee Onboarding & Marketing Launch

✅ Send Welcome Kits & Establish Digital Presence

✅ Vendor Coordination & Ordering

✅ Home Show & Local Networking Support

✅ Marketing Calendar Build for Franchise Locations

✅ Franchisee Support & Coaching

✅ Annual Franchise Conference Planning 

Franchisee Growth & Performance Management

✅ Media Buying & Lead Flow Optimization

• Work with media buyers to ensure franchisees receive quality leads at an acceptable cost
• Oversee creative development & ad campaign execution for franchisees
• Provide insights & recommendations to improve lead generation & conversion

✅ Strategic Franchisee Support

• Analyze franchisee marketing data & recommend optimizations
• Ensure consistency in branding & messaging across all franchise locations
• Serve as the primary marketing resource for franchisees as they scale

WHAT WE’RE LOOKING FOR

🦾 Marketing Execution Pro – You have experience in digital marketing, media buying, and franchisee marketing operations.

🦾 Project Manager Mindset – You can juggle multiple onboarding processes, vendor coordination, and support requests with ease.

🦾 Clear Communicator & Relationship Builder – You’ll be working closely with franchisees, vendors, and internal teams. Strong communication skills are a must.

🦾 Data-Driven & Results-Oriented – You know how to track lead flow, measure ROI, and make adjustments to improve performance.

🦾 Experience in Franchising (Preferred) – If you’ve worked in franchise marketing or multi-location marketing, that’s a big plus.

You will be reporting to our Chief Marketing Officer. 

WHY JOSHUA TREE EXPERTS?

Since 2005, we’ve built a reputation as one of the most trusted names in tree services, lawn care, and pest control. Our 50+ team members hold nearly 60 industry-specific certifications, ensuring we deliver the highest quality service in the industry. As we expand through franchising, we’re looking for high-caliber professionals to help our franchisees succeed.

📍 Location Requirement: This role is hybrid and requires living within 2.5 hours of Easton, PA for monthly “Meet the Team” events with franchise candidates (approximately 12 times a year)

💰 Salary: $70,000 - $80,000 (based on experience) + benefits

🚀 Growth Opportunity: Be a key player in scaling a fast-growing franchise system.

HOW TO APPLY

🎥 Step 1: Record a 3-5 minute Loom video of yourself answering:

1️⃣ Why do you want to work in franchise marketing?

2️⃣ What experience do you have onboarding or supporting franchisees?

3️⃣ What’s an example of a successful marketing launch or campaign you’ve led?

📩 Step 2: Send your video, resume, and any relevant work samples to christine@joshuatreeexperts.com with the subject line: Franchise Marketing Lead Application – [Your Name] .

We’re like a sports team. We work hard, support each other, and play to win.

This isn’t just a job—it’s a chance to own the marketing success of our franchisees and help grow a brand that’s built on excellence. If you have the marketing experience, project management skills, and drive to make a big impact, we’d love to hear from you!