Product Marketing Manager, Spanish Language Arts
Money Fit by DRS - Oklahoma City, Oklahoma, United States,![Money Fit by DRS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Money Fit by DRS
Overview
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Overview
Sharing the voice of the decision maker and educator
Research, understand and articulate the needs of our decision makers such as district administrators, curriculum directors, and school principals as well as educators.Consolidate market & customer insights from across the company to drive business goals and messaging.Create Buyer Personas, Buyers Journey maps, and clearly articulate customer needs across the organization, with input from manager.Creating best-in-class product positioning, messaging, and differentiation
Ensure core product information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed products / platforms.Create and share product messaging to clearly, accurately, and succinctly articulate how Curriculum Associates can help with trending topics in bilingual education.GTM Strategy & Planning
Work closely with product management team to understand roadmaps.Create compelling assets that connect product features to benefits and help educators understand how product improvements drive gains for students.Draft product launch & release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in market.Collaboration & Communication
Partner with field and creative teams to amplify our voice in market.Brief impactful campaigns.Collaborate on content creation.Partner with Educator Impact to support strategic sales initiatives, driving new business and customer retention.Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership).Work alongside the ELA teams to have consistent bilingual messaging for all products in our portfolio that would be used in a bilingual setting.Who we're looking for:
Understanding of the nuances of the many cultures and backgrounds that make up the Spanish-speaking populations of both teachers and students.Experience in product marketing, product management, campaign development or a related field for a technical product.Experience creating marketing materials, customer-facing product documentation, or support resources.Experience in K8/K12 bilingual or multilingual classroom or education environment.Strong oral and written communication skills in Spanish and English.Analytical skills.Creative thinking.Self-motivated, detail-oriented, and well organized.Thrive in a fast-paced environment.Excited by learning new things.Pay Range:
This role’s range is $69,250 - 118,250. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.Benefits:
Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.Application deadline:
April 30, 2024. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.
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