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The Marketing Manager will oversee B2B and B2C transportation marketing initiatives, managing digital platforms (website, email, social media), content creation, and campaign execution. This role involves strategic planning, stakeholder collaboration, data analysis, and creative production to enhance program awareness and engagement.

• Develop and implement marketing strategies, budgets, and campaigns across digital and traditional media.
• Manage and update digital content, websites (WordPress), social media, and email marketing.
• Create promotional materials, reports, and performance analyses to support marketing goals.
• Collaborate with designers, printers, videographers, and business development teams to ensure brand consistency.
• Analyze Google Analytics and marketing metrics for data-driven decision-making.
• Lead special event marketing and program-specific initiatives (BikeArlington, WalkArlington, Capital Bikeshare, etc.).
  
  

• 5+ years in marketing, digital content creation, and campaign management.
• Bachelor's or Master's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proficiency in SEO, HubSpot, WordPress, Adobe Creative Suite, and social media platforms.
• Strong project management, communication, and stakeholder collaboration skills.
• Ability to multitask in a fast-paced environment and adapt to evolving marketing trends.

Preferred Skills:

• Expertise in graphic design, video editing, animation, and interactive media.
• Experience with Canva, Mailchimp, Asana, and marketing automation tools.

This role requires a self-motivated, strategic thinker who can manage projects from concept to execution while ensuring brand consistency and effective outreach.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.