Email Marketing Content & Data Job at Shuvel Digital in Vienna
Shuvel Digital - Vienna, VA, United States, 22184![Shuvel Digital](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Shuvel Digital
Overview
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Overview
Primary Responsibilities:
- Act as main liaison to Campaign Execution Team in delivering email experiences for Marketing SCRUM teams, Marketing Production teams, Trigger Email Validation teams
- Act as main liaison to Email Marketing Strategy team as it pertains to delivery and deployment of seamless member experiences
- Enabling implementation of email marketing content and daily operations of emails systems data delivery and Quality Assurance
- Ensuring timely activation of promotional email content
- Identifying, defining, and implementing email data enablement process improvements
- Updating content data extensions in Salesforce Marketing Cloud and provide quality assurance by previewing automations, ensuring content renders correctly, variable data is population, and email experience is performing as expected.
- Ensuring accuracy and continuity of data entered in marketing communications launch plan and Salesforce Marketing Cloud data extensions.
- Providing maintenance of Salesforce Marketing Cloud pertaining to:
- Processing opt-outs
- Updating internal seed lists
- Enabling daily data delivery of marketing automation tool (PEGA)
- Monitor and facilitate NBA, BNB, Trigger File Delivery in SFMC
- Validating daily email send quantities
- Confirming journey builder, automations, and trigger email automations are functioning as expected
- Monthly data back up of Master Content Data Extension housed in Salesforce Marketing Cloud
- Managing Email Content Communication Codes (Content Management Tags)
- Establishing Communication Codes in the Salesforce Marketing Cloud
- Documenting and Tracking Communication Codes in Content Management Spreadsheet
- Sharing Communication Codes with Marketing Stakeholders and developing any associated campaign versioning
- Troubleshooting any identified issues with Communication Codes
- Completing email activation tickets in Azure Dev Ops (ADO) to complete quality assurance testing of new email actions - tickets include E2E (end-to-end) testing and quality assurance checks
- Assisting in quality assurance process for email deployments
- Enablement of data to enhance 1:1 member personalization in email marketing communications
- Troubleshooting in Salesforce Marketing Cloud (SFMC)
- Custom Data Extract Automation errors to Orchestration Team/PEGA response file output
- Resolving missing response file data with SFMC
- Missing/incorrect data in PEGA table impacting Tableau dashboard analytics
- Automation errors in SFMC
- Journey Builder errors in SFMC
- SFMC support tickets
- Self-starter with experience contributing in integrated cross-functional teams.
- Strong knowledge of email marketing, sophisticated email service providers (ESPs), email compliance, spam regulation, and best practices for email data design and deliverability.
- In-depth experience and advanced knowledge of email service provider tools, high attention to detail pertaining to data entry into system data extensions, and proven ability to troubleshoot system errors.
- Major contributor to email operations with minor contributions and understanding of overall email marketing campaign development.
- Experience with delivering custom content to audience and comfortability in enabling operations between marketing data automation tool and email service provider.
- Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience.
- Hands on experience with marketing campaign execution and understanding best practices.
- Hands on experience in Salesforce Marketing Cloud and integration with marketing automation tools - including custom data exact troubleshooting, data extension content entry, understanding of automations, and ability/desire to keep up to speed on new system functionality.
- Experience with and understanding of email marketing automation best practices, and experience with PEGA automation tool or similar.
- Experience in supporting the operations for go-to-market plans that drive results toward business priorities and goals.
- Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes.
- Working knowledge of financial and marketing industry trends, products, and services.
- Experience working in Agile work streams.
- Experience working in large marketing organizations with distributed ownership of tasks by role.
Qualities: strong communicator - both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleagues