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Citizens Alliance Bank

Location:
Clara City, MN
Job Title:
Marketing Supervisor

Overview:
The Marketing Supervisor will direct and manage the day-to-day marketing and public relations efforts and related functions of Citizens Alliance Bank. This position is responsible for assisting the SVP/Sr IT Manager in developing and implementing a strategic marketing plan and program development surrounding advertising. The Marketing Supervisor will direct and manage public relations, merchandising, sales tools, sponsorship relationships, and product development and pricing.

Responsibilities:

1. Oversee and maintain the Bank's marketing and public relations calendar and related recordkeeping systems; ensure that the Bank remains strategically focused on customers and service quality, including new product and service development.
2. Lead efforts in development, implementation, and administration over the Bank's marketing, public relations, and charitable giving budgets under the direction of the President and Market Managers.
3. Plan and coordinate the Employee Appreciation Party, Customer Appreciation Days, Prairie Fest Days, and other bank wide community and sponsorship efforts.
4. Work directly with the SVP/Sr IT Manager to develop and implement effective sales initiatives, promotional campaigns, and new product research and development.
5. Work directly with the SVP/Sr IT Manager and Operations Personnel to administer the Bank's weekly CD pricing survey and rate change decisions.
6. Oversee and maintain the Bank's Intranet and Website development and administration, including periodic updates and content changes.
7. Lead efforts in the development, implementation, and administration over the Bank's customer service standards.
8. Review, monitor, and ensure compliance with internal service standards by Bank personnel.
9. Oversee and maintain the Bank's Social Media program development and administration.
10. Interact with Senior Management, Managers, Supervisors, and Employees regarding sales and marketing related matters.
11. Oversee the development and maintain the content of the Bank's Product and Service Manuals.
12. Stay current on all marketing industry trends, relevant customer trends, related laws and regulations, and changes pertaining to product features and functionality.
13. Identify and implement necessary sales and marketing, product training and education, and employee recognition and awards models.
14. Assist the President and Chief Finance Officer in the development of Bank's annual budget process.
15. Provide detailed sales and marketing reports as requested.
16. Assist in the analysis of bank performance to pinpoint opportunities for increased efficiency and improved profitability.
17. Assist in the development and implementation of the Bank's strategic plans and policies related to sales and marketing.
18. Answer customer and employee questions pertaining to marketing events or functions.
19. Assist other Bank personnel with overflow work and special projects as assigned.
20. Assign the workload of the Marketing Supervisor’s direct reports, ensuring they are properly trained.
21. Assist the human resources department in staffing the Marketing department.
22. Ensure proper coverage and staffing for all direct reports.
23. This position requires a valid Driver’s License.
24. Regular attendance and punctuality when reporting to work.
25. Travel for trade and industry schools and seminars as needed.
26. Adhere to and comply with all applicable, federal, and state laws, regulations, and guidance.
27. Perform other duties as assigned and requested.

Core Values:

1. Humility- We are “blue-collar bankers”.
2. Respectful, Genuine Care for Others.
3. Finds A Way.
4. Effort.
5. Owning-It.

Education and Experience:

1. Required- High School diploma or GED.
2. Required- Bachelor’s degree or equivalent experience in marketing and/or public relations.
3. Required- A minimum of One (1) to Two (2) years of progressive banking experience.
4. Preferred- Proficiency in Microsoft Office Suite.

Deadline:
03/28/2025
How to Apply:
Apply here #J-18808-Ljbffr