SEM Manager
FCP Euro - Milford, Connecticut, United States, 06466![FCP Euro](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at FCP Euro
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Overview
Key responsibilities include traffic planning and investment allocation, capability development across Paid & Organic search, and search analytics & data infrastructure development. This role will be hands-on, executing on the day-to-day management of the program, including but limited to platform optimization and reporting. As this role evolves, there will be an opportunity to build a team as well.This role is also highly cross-functional, and you will work closely with leaders across technology, content, and product teams to achieve desired outcomes. This role will be expected to provide transparent and detailed insight into search performance, facilitating strategic planning for quarterly and annual search targets, and guiding overall strategies to achieve our objectives.Responsibilities and Duties
Drive SEM performance improvements in CAC, New Customer, Revenue, and Contribution Profit targets.Test new tactics and strategies to unlock growth and efficiency.Optimize budget allocations towards best overall returns.Increase FCP Euro Share of Search in target markets with increasing efficiency.Manage account structure and identifying opportunities to tap into performance signals more effectively.Manage market keyword & penetration strategy across SEM.Deliver and refine reports on performance across search channels, execution against strategy, and upcoming targets.Drive cross-functional relationships to align marketing efforts with company goals.Provide business with strategic insight into the shifting consumer search landscape including risks, opportunities, and competitive landscape.Qualifications
Bachelor's degree in Marketing, Data Science, or related field. Advanced degrees or relevant certifications are a plus.Minimum 5 years of experience in senior SEM roles within the eCommerce sector, managing large budgets at scale.Proven track record of accomplishing high levels of search revenue, traffic, new customers or similar performance.Excellent communication skills with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.High-level of technical marketing expertise, not limited to but including SEM, SEO, marketing analytics, data infrastructure.Experience with MMM.Experience within automotive, or other highly technical retail industries, is highly desirable.Compensation
This is an exempt salaried role with a base salary of $85,000 - $115,000 depending on experience, with a total compensation opportunity of $92,500 to $125,000 annually.FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
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