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Integrated Insight is a boutique consulting and marketing firm helping businesses thrive with superior strategies built on consumer insights and data analytics. As a firm, our team of industry experts has supported well-known entertainment and experience brands such as Topgolf, Six Flags, Herschend Family Entertainment, Meow Wolf, and more.

When you join the team at Integrated Insight, you will be joining a company that is a leader in the travel, tourism, and hospitality industry. You will also be working closely with clients from all over the world, representing many different industries. Your work will help our clients outperform competitors and grow market share.

As a Paid Media Buyer at Integrated Insight, you will lead the planning, execution, and optimization of paid media campaigns for a portfolio of travel, tourism, and hospitality clients. You’re a hands-on media expert who thrives in fast-paced, data-driven environments, turning insights into measurable results. You bring a deep passion for advertising, backed by expertise in strategy, analytics, and performance measurement. This role requires confident client interaction, including active participation in weekly client meetings and day-to-day collaboration. Strong organizational and project management skills are essential to juggle multiple campaigns, seasonal pushes, and ongoing optimization efforts across diverse markets.

What You’ll Do:

• Plan, manage, and execute paid distribution of full-funnel advertising campaigns.
• Develop compelling ad campaigns on the following channels: Paid Search, Paid Social, Programmatic/Display, Video/CTV, Metasearch, Sponsored Listings, and Geotargeting
• Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights.
• Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies.
• Execute day-to-day platform, audience, creative and copy optimizations within campaigns, using best practices and A/B tests.
• Implement pixels/tags with Google Analytics and Google Tag Manager, and monitor performance meticulously.
• Manage paid media budgets and allocations, recommending levels of spend across categories and pacing. Ensure full, on-time, and efficient delivery of paid campaigns.
• Build Looker Studio dashboards; deliver weekly insights, monthly narratives, and quarterly strategy readouts tied to business outcomes.
• Evaluate impact of paid media efforts on the desired outcomes; make recommendations on strategies to drive results.

Minimum Requirements:

• 3-6 years of professional experience working in paid digital advertising at a brand, agency, or similar.
• Demonstrated expertise in media planning, managing, and executing digital advertising campaigns.
• Platform expertise in Meta Ad Manager and Google Ads.
• Comprehensive experience in building holistic media plans across diverse paid channels, with the ability to articulate how each medium supports the overall media strategy.
• Deep understanding of marketing principles, including audience segmentation and funnel optimization (i.e. targeting behaviors, demographics, purchase behavior, etc.).
• Solid grasp of the current digital media landscape, paired with a passion for exploring emerging platforms and tools that enhance efficiency and engagement.
• Advanced analytical capabilities, with proven skill in transforming complex data sets into clear, actionable insights and strategic recommendations.
• Experience with Google Analytics 4, Google Looker Studio, and Google Tag Manager.
• Bachelor's degree in Marketing, Advertising, Data Analytics, or related field

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Hands-on experience managing campaigns through programmatic DSPs (e.g., The Trade Desk, DV360, Amazon DSP), with proficiency in formats such as static display and video (OLV, CTV) preferred.
• Understanding of attribution modeling and ability to tie advertising efforts to commercial impact.
• Proficiency in digital analytics.
• Adaptability to shifting priorities and championing change in the work environment when appropriate.
• Strong project management and prioritization abilities, with ability to manage several requests from clients at a time.
• Attention to detail and ability to meet deadlines in a fast-paced environment.
• Experience managing expectations from stakeholders (internal or external).

What We Offer

• A great opportunity for variety and creativity in advertising projects.
• Opportunity for professional development and to work alongside a team of highly knowledgeable individuals from all areas of business and industries.
• Invaluable experience working with companies in a variety of industries
• A collaborative, team-oriented, and high-performing atmosphere, with company-wide in-person meetups.
• Flexible scheduling and the ability to work remotely 100% of the time.
• 100% coverage of Health Insurance, dental, and vision care insurance.
• 401K program including employer match.