LG
Regional Marketing Specialist
LG - San Francisco, California, United States, 94199
Work at LG
Overview
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Overview
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.Join us and become a part of a company that is shaping the future of technology.At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that drives success.
LG Air Solutions:
LG Electronics Air Solutions offers HVAC solutions tailored to businesses' needs. We integrate our technology into the operations and support heating, ventilation, and air conditioning (HVAC) solutions for both residential and commercial usage. Our products, technology, services, digitalization and sustainability efforts continue to make us a leader within the industry.
We are seeking candidates who reside in the Bay Area. This role does not offer relocation assistance.
The opportunity:
LG Air Conditioning Technologies is seeking a dynamic and driven
Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. This role will incorporate the following: Distributor Marketing Support - Serve as the main marketing contact for regional distributors. - Support dealer onboarding, recruitment, and marketing enablement. - Liaise between LG and distributors on campaign planning, execution, and compliance. - Collaborate on sales events, product launches, and promotional activities. Co-op Program Management - Oversee co-op claim submissions, ensuring compliance and timeliness. - Educate partners on programs, branding, and eligible activities. - Guide fund planning and creative approvals. Dealer Engagement & Enablement - Support dealer onboarding and ongoing marketing training. - Assist with local events, roadshows, and promotional activities. - Provide social media training and resources for contractors. Campaign & Local Activation - Localize campaigns for regional deployment. - Coordinate with central marketing and vendors for creative assets. - Manage timelines, asset delivery, and reporting. Field Event & Promotion Support - Help plan distributor events and contractor appreciation days. - Represent LG at industry events to enhance brand visibility and gather insights. Performance Tracking & Reporting - Monitor campaign performance, co-op usage, and partner participation. - Collect field feedback for future improvements. This role will travel approximately 50%. This is a field based role that will work remotely. qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 2-3+ years of experience
in field marketing, channel marketing, or distributor/partner marketing preferred. Prior experience in HVAC, building products, service-based industries, or B2B distribution recommended. Strong communication and presentation skills. Ability to manage multiple projects and prioritize in a fast-paced environment. Comfortable working independently in the field while collaborating with remote teams. Proficiency in Microsoft Office Suite (Excel, PowerPoint), CRM tools (Salesforce a plus), and familiarity with digital marketing platforms. Familiarity with tools like Canva, Google Ads, and Meta Business Manager. Knowledge of the HVAC contractor landscape. The Salary range listed is a National Average for the role. Actual salary for the position might differ based on the geography. $61,000 — $82,000 USD Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies. At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied .
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Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. This role will incorporate the following: Distributor Marketing Support - Serve as the main marketing contact for regional distributors. - Support dealer onboarding, recruitment, and marketing enablement. - Liaise between LG and distributors on campaign planning, execution, and compliance. - Collaborate on sales events, product launches, and promotional activities. Co-op Program Management - Oversee co-op claim submissions, ensuring compliance and timeliness. - Educate partners on programs, branding, and eligible activities. - Guide fund planning and creative approvals. Dealer Engagement & Enablement - Support dealer onboarding and ongoing marketing training. - Assist with local events, roadshows, and promotional activities. - Provide social media training and resources for contractors. Campaign & Local Activation - Localize campaigns for regional deployment. - Coordinate with central marketing and vendors for creative assets. - Manage timelines, asset delivery, and reporting. Field Event & Promotion Support - Help plan distributor events and contractor appreciation days. - Represent LG at industry events to enhance brand visibility and gather insights. Performance Tracking & Reporting - Monitor campaign performance, co-op usage, and partner participation. - Collect field feedback for future improvements. This role will travel approximately 50%. This is a field based role that will work remotely. qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 2-3+ years of experience
in field marketing, channel marketing, or distributor/partner marketing preferred. Prior experience in HVAC, building products, service-based industries, or B2B distribution recommended. Strong communication and presentation skills. Ability to manage multiple projects and prioritize in a fast-paced environment. Comfortable working independently in the field while collaborating with remote teams. Proficiency in Microsoft Office Suite (Excel, PowerPoint), CRM tools (Salesforce a plus), and familiarity with digital marketing platforms. Familiarity with tools like Canva, Google Ads, and Meta Business Manager. Knowledge of the HVAC contractor landscape. The Salary range listed is a National Average for the role. Actual salary for the position might differ based on the geography. $61,000 — $82,000 USD Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies. At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied .
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