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Qualitrol is a forward-thinking company dedicated to ensuring the world has reliable power. We are looking for a talented Demand Generation Specialist to join our team and drive our lead generation efforts to new heights.

As a Marketing Content Specialist, you will be responsible for developing and executing content strategies that enhance our brand presence and engage our target audience. You will work closely with the marketing team to create high-quality content across various platforms, including websites, social media, email campaigns, and more.

Key Responsibilities:

1. Develop and implement content strategies aligned with marketing goals.
2. Create engaging and informative content for websites, blogs, social media, email campaigns, and other marketing channels.
3. Collaborate with the product management team to plan and execute content calendars.
4. Conduct research to ensure content is accurate, relevant, and up-to-date.
5. Optimize content for SEO to improve search engine rankings and drive organic traffic.
6. Monitor and analyze content performance metrics to refine strategies and improve results using data-driven recommendations.
7. Stay up to date with content marketing trends, tools, and best practices to continuously improve our content strategy.
8. Manage global tradeshow schedule, booths, logistics, and budget.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2. Entry level to 2 years’ experience in content marketing, copywriting, or a similar role.
3. Excellent writing, editing, and proofreading skills.
4. Knowledge of SEO best practices and content optimization techniques.
5. Proficiency in using content management systems (CMS) and marketing tools.
6. Ability to work independently and collaboratively in a fast-paced environment with cross-functional teams.
7. Creative thinking and problem-solving skills.
8. Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.

Benefits:

1. Competitive salary and benefits package.
2. Opportunities for professional growth and development.
3. Collaborative and supportive work environment.