West County Net is hiring: PPC/SEM Specialist - Drive High Impact...
West County Net - Santa Rosa, CA, US
Work at West County Net
Overview
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Overview
Job Description
About the Role
West County Net is seeking a PPC/SEM Specialist to join our digital marketing team and help our clients drive measurable growth through paid search and digital advertising.
We take a data-driven, strategic approach to pay-per-click (PPC) and search engine marketing (SEM)—delivering high-performance campaigns that generate quality leads and maximize return on investment (ROI) for our clients. As a PPC/SEM Specialist, you’ll manage and optimize paid ad campaigns across platforms like Google Ads, Google Merchant and Bing Ads, ensuring our clients achieve outstanding results.
If you have a passion for digital advertising, love working with data, and thrive in a collaborative environment, this role is for you!
What You’ll Do
✔ PPC/SEM Campaign Management – Plan, launch, and optimize paid search and display campaigns to drive high-quality traffic and conversions.
✔ Keyword Research & Bid Strategy – Conduct in-depth keyword research, set bid strategies, and refine targeting to maximize ad performance.
✔ Performance Optimization – Monitor and analyze ad performance metrics, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS), making data-driven adjustments for continuous improvement.
✔ Landing Page Optimization – Collaborate with the web team to optimize landing pages for higher conversions and user experience.
✔ Remarketing & Audience Targeting – Implement and refine retargeting campaigns, audience segmentation, and lookalike targeting to improve conversion rates.
✔ Analytics & Reporting – Use Google Analytics, Google Tag Manager, and insights to track performance, create reports, and present findings with actionable recommendations.
✔ Industry Expertise & Growth – Stay up to date with Google Ads updates, PPC trends, and digital marketing best practices to keep our strategies ahead of the competition.
What We’re Looking For
✔ 2+ years of experience managing PPC/SEM campaigns with proven success.
✔ Strong expertise in Google Ads, Bing Ads, Google Analytics, and conversion tracking.
✔ Ability to analyze data, adjust campaigns, and optimize ad spend for maximum ROI.
✔ Experience with A/B testing, ad copywriting, and bid management strategies.
✔ Familiarity with Google Tag Manager and tracking pixels for accurate attribution.
✔ Excellent communication & collaboration skills.
✔ Must be able to work onsite in Santa Rosa, CA.
Who We’re Looking For
We’re seeking data-driven digital marketers who are passionate about paid search advertising, performance optimization, and driving measurable business growth.
Our Ideal Team Members Are:
✔ Analytical thinkers who love diving into data and campaign performance metrics
✔ Creative problem-solvers who find new ways to improve ad effectiveness
✔ Results-oriented professionals who are committed to client success
✔ Collaborative team players who enjoy working in a dynamic environment
What We Offer
✅ Competitive Salary
✅ Bonus Pay Opportunities
✅ 401(k) with Matching Contributions at Year 1 Mark
✅ Health and Dental Insurance
✅ Paid Time Off
✅ A Collaborative, Innovative, and Supportive Team Environment
Ready to take your PPC/SEM career to the next level? Join our established, locally rooted digital marketing team and help businesses grow through smart, strategic paid search advertising.
Must be able to work in-office in Santa Rosa, CA (95404).
Apply today!
As an independent and owner-managed agency, we take pride in building long-term partnerships with our clients, providing customized digital solutions that drive real results. Our team of highly skilled developers, digital marketers, and strategists work together to deliver cutting-edge websites, SEO campaigns, paid advertising strategies, and more.