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Content Summary: Senior Media Buyer at Boca Raton, for Click Thesis

Paid Media Manager Job Description

Position Summary

The Paid Media Manager is responsible for contributing to new and existing marketing efforts by managing pay-per-click advertising for various product lines.

Working alongside a team of passionate professionals and leaders, the Paid Media Manager will play an integral role in ensuring that Click Thesis, a lead generation company, remains a leader in the industry by supporting both existing and new marketing programs.

Essential Duties and Responsibilities

• Plan, create, and manage PPC campaigns across various channels, mainly Social, Third Party Platforms and Google Ads and Bing Ads.
• Perform keyword research both inside and outside of the campaign to ensure the best targeting and negative matches.
• Optimize bidding and overall campaign management, including but not limited to keywords, placements, devices, geographic, demographics, and other levels.
• Perform daily account management of PPC campaigns:
• Review expensive under-performing keywords.
• Ensure PPC campaigns do not exceed weekly and monthly ad spend budgets.
• Maintain Quality Score, impression share, and other key metrics.
• Write engaging and concise ad copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports, analyzing trends, goals, opportunities, and other key performance indicators.
• Stay updated on search engine and PPC industry trends.

Additional Duties and Responsibilities

• Discover approaches and ways to decrease the risk of click fraud.
• Perform related duties as assigned, within your scope of practice, to ensure individual, team, and organizational success.
• Sourcing Ad Copies and C

Required Skills

• Self-motivated, creative thinker with strong problem-solving skills.
• Exceptional verbal and written communication skills.
• Computer literacy with demonstrated proficiency in G-Suite and Microsoft Office, including Excel and PowerPoint.
• Functional experience with Google Analytics, Google Tag Manager, Google Ads, Meta Ads, and Facebook Business Suite.
• Experience with all social media advertising platforms is a plus.
• Strong organizational and prioritization skills – ability to work independently and with remote team members.
• Impeccable attention to detail.
• Strong analytical skills.

Education and Experience

• Bachelor’s Degree in Marketing, Business, or a relevant field preferred; equivalent work experience may be substituted in lieu of education.
• 3-5 years of proven experience as a PPC Specialist/Manager or a Digital Marketing Specialist with PPC experience.
• 1-2 years of CMS experience required, with WordPress and/or Expression Engine being a plus.

Preferred Qualifications

• Professional certification in Google Ads strongly preferred.
• Experience in a remote work environment is highly preferred.
• Experience in a lead generation or similar technology company is a strong plus.
• Proven project management experience and ability to handle multiple priorities at one time.
• Strong interpersonal and listening skills.
• Creative thinking and problem-solving abilities.
• Strong research and analytical skills – comfortable analyzing high volumes of data daily.

Supervisory Responsibilities

None

Working Conditions and Physical Requirements

• Full-time position, typically 40 hours per week, but may require additional hours, nights, or weekends on occasion.
• Remote and indoor office environment.
• Vision and hearing must be normal or corrected to normal.
• Prolonged periods of sitting and working on a computer.
• Manual dexterity required for extended computer usage.
• Must be able to complete all physical requirements of the job with or without reasonable accommodation.

Disclaimer and Team Member Acknowledgment

This job description is designed to provide a general overview of the position and job duties. It is not an all-encompassing list of activities, duties, responsibilities, or expectations required of Click Thesis team members.