Director of Customer & Community Marketing
Shift Robotics - Austin, Texas, us, 78716![Shift Robotics](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Shift Robotics
Overview
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Overview
We are seeking a dynamic and experienced Director of Customer & Community Marketing to join our team at Shift Robotics. In this role, you will be responsible for developing and executing strategies to engage, retain, and grow our customer base, while also cultivating a thriving community of brand advocates.
Responsibilities:
Develop and implement customer marketing strategies to drive customer acquisition, retention, and satisfactionCreate and execute community engagement strategies to foster a strong, loyal, and active user communityPlan and organize regular in-person events to maintain a highly engaged communityCollaborate with cross-functional teams to develop and deliver targeted marketing campaigns and initiativesMonitor and analyze customer and community data to gain insights, identify trends, and drive data-driven decision makingManage customer communication channels, including email marketing, social media, and customer forumsDevelop and manage customer loyalty and referral programs to drive customer advocacy and engagementWork closely with the Product team to collect and incorporate customer feedback into product strategy and developmentStay up-to-date with industry trends and best practices in customer and community marketingManage a team of customer marketing and community management professionals as we grow
Requirements
Bachelor's degree in marketing, business, or a related field; advanced degree preferredYou love technology and are excited about hardware. You are always seeking for new technology such as GPT4 or Midjourney or Pika.art etc. to do things differently and more effectivelyMinimum of 5 years of experience in marketing, with a focus on customer and community engagementProven track record of developing and executing successful customer marketing strategies and community engagement initiativesExperience in managing teams and collaborating with cross-functional stakeholdersStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent communication and interpersonal skills, with the ability to build strong relationships with customers and community membersPassion for customer-centric marketing and community buildingExperience in the technology or personal mobility industry is a plusProficiency in CRM software, marketing automation tools, and social media platformsHighly organized, detail-oriented, and able to manage multiple projects and priorities
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