Field Marketing Manager
Fourth - New York, New York, us, 10261
Work at Fourth
Overview
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Overview
Operate a measurable, repeatable, automated process that fuels the demand generation, lead qualification and lead nurturing engine ·
Tactical execution of demand and lead generation programs ·
Continuously refine the lead scoring methodology with the Marketing and Inside Sales teams’ buy-in ·
Leverage the Marketing Automation software - Pardot ·
Evaluate new leads for lead scoring qualification process to improve the sales pipeline ·
Develop and execute email, digital and event marketing campaigns across all channels ·
Ensure communication between Marketing and Inside Sales teams to achieve business goals ·
Responsible for tracking and refining campaign performance by measuring business results through analytics, which includes the metrics for conversion rates, cost/lead, LTV, etc. ·
Actively incorporate tradeshow and events in lead generation campaigns ·
Development and run demand generation campaigns, which may include, but not limited to writing blogs, web pages, email templates, social share cards and re-purposing product collateral ·
Implement and constantly improve email lead nurturing/drip programs to move prospects through the marketing and sales pipeline ·
Online Marketing Demand Generation strategy experience, which includes Search Engine Marketing (SEM); including Google, Yahoo, Bing, Search Engine Optimization (SEO), Pay-per-Click, Analytics e.g. Web Trends, Google Analytics ·
Leverage the Fourth Social Media platform – LinkedIn, Twitter, Facebook, Online Media Channels: Media Buying, Webinars, Blogs, Forums ·
Management of third-party contractors and vendors Desired Skills & Experience ·
Hands-on B2B demand generation experience ·
Has optimized website and landing page user experience to increase lead conversions of registrations and content marketing downloads ·
Has developed and managed the lead sales funnel utilizing a CRM, such as SalesForce.com ·
Has Content Management System (CMS) experience ·
Digital marketing campaign optimization experience ·
Event marketing and coordination experience ·
Content marketing development experience to be used for demand generation programs: Videos, White Papers, Case Studies, eBooks, Webinars, Product sheets ·
Experience of: Email Marketing, Affiliate Marketing ·
Landing page development; including content writing and development About Fourth Fourth was founded in 1999 and provides cost control/operational software solutions to 1,100+ customers globally, including Fuller’s, Gaucho, Hilton, Krispy Kreme, Leon, Caffè Nero, Soho House, Subway, PizzaExpress, Wagamama and Stonegate. Our mission is to replicate in the US what we have achieved in the UK: enabling multi-site hospitality operations to transform their profitability and operational efficiency with our workforce planning and purchase to pay & inventory solutions, backed up by next-gen business reporting.