Sr Media Specialist
Columbia Sportswear - Portland, Oregon, United States, 97204![Columbia Sportswear](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Columbia Sportswear
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Overview
YOU
'LL
MAKE A DIFFERENCEUnderstand Columbia's brand, US region, seasonal strategy, and the role of paid media across the marketing mix to collaborate on the development of seasonal and annual paid media plans, mapping back to key marketing objectivesServe as one of the company's paid media marketing experts: must be comfortable presenting and explaining media strategies and tools to broader audiencesManage campaign flighting and budget trackers across multiple campaigns.Understand how to execute campaigns across the funnel and their respective measurement strategies, e.g., Awareness, Consideration and Conversion.Strategize with internal teams and agency partners to develop, execute, and sustain successful paid media campaignsMonitor industry and competitive landscape, communicating industry news and trends to marketingteam and senior management while staying abreast of emerging paid media and content marketing trendsYOU ARECollaborative and great at building relationships with both internal and external partnersAnalytical, comfortable with analyzing reports and gleaning insights that can be translated to action itemsComfortable reviewing and providing creative feedback and having a creative POVOrganized, able to manage and execute on multiple projects moving at the same timeStrategic, creating and managing media campaignsCommunication and presentation savvy, able to clearly communicate and distill complex plans and strategies to executive level and able to share those internally + externally with confidenceYOU
HAVEBachelor's degree, applicable certification, or equivalent experience5+ years of professional experience and mastery of marketing and media tacticsApplied experience managing and planning Paid Media campaigns (Display, Partnerships, Social, CTV, TV, OOH, Experiential preferred)Experience in the Apparel and Footwear industry a plus but not required#LI-SR1#HybridThis job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.