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Position: Category Marketing Specialist

Location: Hybrid - Scottsdale, AZ - 3 days per week onsite

Rate: $40-$46/hr - depending on experience + health, vision, and dental benefits

Duration: 9 month contract to possible hire after the contract

Salary: $90,000-$100,000/yr

You Must Have

• Bachelor’s degree required: Business, Marketing or related field.
• 5+ years of experience in Marketing with a focus on pro-centric marketing communication
• B2B Marketing to pros (builders, developers, construction, HVAC, home solutions, plumbers, roofers, etc.)
• Exceptional knowledge of marketing communications, including traditional and digital best practices.

Description

Client is seeking a Category Marketing Specialist responsible for supporting our fire safety professional brand. This position is responsible for leading the execution of the marketing campaigns and supporting the strategy for the brand under the Safety category. This role will work cross functionally to ensure all brand touchpoints and communications are pro-centric to drive growth and engagement, while meeting business goals.

General Responsibilities

• Supports new product introduction, in-life, and end of life campaign strategy, and go-to-market activation plans for the Safety category for the BRK brand.
• Supports annual plans of marketing activity. Maintains the BRK campaign calendar to drive real-time updates for transparency across the organization.
• Helps build and execute marketing plans based on market research and inputs from Product Management and Channel, driving traditional and digital efforts including digital display, email marketing, print, SEO/M, brand website management, content and collateral asset development.
• Supports the category and brand messaging, and creative requests as it relates to coordination with Channel Marketing, distributors/partners/reps, and trade show and training needs.
• Helps set clear campaign goals, KPIs, and priorities that generate demand for marketing objectives for each campaign, and partners with the Sales and Performance Marketing Team to understand reporting and drive optimizations in campaign efforts.
• Responsible for content development and optimization of brand website.
• Manages the creation and communication of assets for the product launches and refreshes, including videos, digital assets, literature materials and copy.
• Assists and supports general category needs as it relates to campaign development, execution, etc.