Vice President Product Marketing
Fluvio - New York, New York, United States![Fluvio](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Fluvio
Overview
- View job
Overview
This company is the leading technology company creating a new category of “Decision Maker Marketing”. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders that matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments work with this company to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. This company uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those that matter most to them.
About the Role: The company is seeking a
VP of Product Marketing
to grow and lead the Product Marketing function for their innovative platform. Reporting to the SVP, Platform, this individual will be responsible for driving product marketing strategy, executing go-to-market initiatives, and ensuring the successful commercialization of new products and features.
Key Responsibilities: Build and Lead the Team: Recruit, develop, and mentor a high-performing product marketing team, fostering a culture of excellence, collaboration, and innovation. Set Strategic Direction: Define the overarching product marketing strategy, ensuring alignment with the company’s goals and market opportunities. Drive Cross-Functional Collaboration: Establish strong partnerships with product, engineering, sales, and customer success teams to ensure alignment and seamless execution of strategies. Enable Team Execution: Oversee the development of product value propositions, positioning, and messaging by guiding the team and providing strategic direction. Guide Market Insights: Lead efforts to gather and synthesize market research, competitive analysis, and customer insights, ensuring findings are effectively leveraged by the team. Shape Go-to-Market Plans: Define and oversee comprehensive go-to-market strategies for product launches, ensuring coordination across teams and alignment with broader business goals. Oversee Commercialization: Provide strategic oversight for the commercialization process, ensuring successful launches of new products and features through cross-functional collaboration. Coach on Messaging and Collateral: Guide the team in crafting messaging and collateral that resonate with target audiences, enabling customer-facing teams to effectively position the product. Monitor Trends and Competitive Landscape: Lead the identification of industry trends and competitive movements, ensuring the team proactively integrates insights into strategies and recommendations. Empower Data-Driven Decisions: Establish frameworks for analyzing customer feedback and measuring the impact of product marketing initiatives, empowering the team to drive continuous improvement. Develop Personas and Use Cases: Oversee the creation and refinement of detailed customer personas and use cases, ensuring alignment with product and sales teams.
Preferred Qualifications: 15+ years of experience in product marketing or related roles, preferably in B2B SaaS. Expertise in product marketing best practices, with a track record of successful product launches, positioning, and messaging. Strong storytelling abilities to distill complex product features into narratives for C-suite executives. Insightful understanding of market trends and the ability to stay ahead of industry developments. Proven leadership skills, including the ability to manage and mentor a team. Excellent communication and writing skills for creating engaging messaging.
Work Environment: This is a hybrid role, with work from home or in the office on Monday and Friday, and in-office collaboration in New York City from Tuesday through Thursday.
Compensation Package: Base salary range: $250,000 - $310,000, based on experience and skills. Annual discretionary cash bonus. Generous equity compensation.
Additional Facts About the Company: The company’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier advertising and communications agencies like Teneo, FGS, Weber Shandwick, and OMD. The company is growing quickly — over the last 3 years, we’ve increased our bookings by 8X, grown our headcount by 4X, and we’re cashflow positive. The senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, early sales and talent leaders from Google and Twitter, two of the Democratic Party’s most successful pollsters and strategists, a former CRO of a $200M ARR high-growth tech company, and alums of top-tier organizations like Bain, Amazon and Simpson Thacher. Its investors include Bain & Company, global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board. It has been featured on Morning Joe on MSNBC, BloombergTV and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.