General Motors
Director, Media Relations
General Motors - New York, New York, us, 10261
Work at General Motors
Overview
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Overview
Job Description
Our GM Global Communications Team focuses on impact and driving transformation through storytelling. It is home to the company’s Editorial & Content Strategy, Employee Engagement, Vehicle Brand, Corporate, Tech & Innovation, and International Communications teams. We are looking for a sharp media pro to lead New York media relations, reporting into the Corporate Affairs team and working closely with GM’s product brands, investor relations, executive communications and policy teams.
As
Director of Media Relations
, you will be responsible for building and maintaining strong relationships with key broadcast, business and consumer media in New York, landing high-impact feature stories, and managing reactive inquiries as you work to protect our reputation. You’ll thrive in fast-paced environments, balancing creative storytelling with the ability to navigate complex and sensitive issues.
This role is categorized as
hybrid
. This means the successful candidate is expected to report to our New York Office weekly.
What You’ll Do (Responsibilities)
Media Relations:
Lead GM’s New York media relations and outreach activities, leveraging your strong expertise and relationships. Serve as a GM spokesperson and engage with reporters, acting as a resource and ensuring they understand GM’s perspective. You should know how to advocate for GM and be highly effective in a media context.
Storytelling:
You will be out and about meeting with reporters and keeping your ear to the ground in order to understand which reporters are influencing coverage and which storylines are resonating most. Through external and internal conversations, you’’ll always be on the hunt for new stories to tell and creative ways to tell them.
Proactive Storytelling:
Identify and pitch compelling quick-turn and long-lead stories that highlight GM’s innovation, leadership, and impact. These will be enterprise-level stories, so you’ll need to have a knack for what makes a good story and know how to bring different parts of the business together into a cohesive narrative.
Crisis & Issues Management:
Help lead rapid response efforts for sensitive or high-profile media inquiries, ensuring GM’s perspective is well-represented in the news cycle.
Executive Positioning:
Work with GM’s leadership to craft and place thought leadership pieces, secure high-profile speaking opportunities and media appearances.
Cross-functional Collaboration:
Partner with internal teams, including product brands, investor relations, executive communications and policy teams to align media strategies with broader corporate goals.
Your Skills & Abilities
8+ years of experience in communications, preferably within a high-profile corporate setting.
Ability to proactively develop and drive a strategic communications plan, while also managing tough news cycles calmly and quickly.
Outstanding written and media relations skills. You know that comms is much more than writing media statements. You are creative and are encouraged to come up with new ways to engage on important issues.
Excellent people skills and existing relationships with top-tier New York media, especially in business and broadcast outlets. You know how to shape stories and enjoy being out and about, getting to know reporters.
Strong storytelling skills and a track record of securing impactful, high-profile media coverage. You’ve also got your eyes on new media trends, watching how companies are using new publishers, platforms and formats to reach target audiences.
Excellent judgment — you know how to plan ahead to avoid a crisis and when to escalate issues.
Ability to develop relationships and influence executives. You need to have experience navigating a large and complex organization.
Ideally you have experience in the automotive industry, manufacturing industry, transportation industry, or an adjacent/highly regulated industry.
We are broad thinkers, team first, and subject matter experts in our field. We have a relentless focus on our mission and our customers. We collaborate across the business, lead with insights, and always ask how we can use communications to add value to the enterprise.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. The salary range for this role is $116,000 - $181,500. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-HM1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global location
s
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Our GM Global Communications Team focuses on impact and driving transformation through storytelling. It is home to the company’s Editorial & Content Strategy, Employee Engagement, Vehicle Brand, Corporate, Tech & Innovation, and International Communications teams. We are looking for a sharp media pro to lead New York media relations, reporting into the Corporate Affairs team and working closely with GM’s product brands, investor relations, executive communications and policy teams.
As
Director of Media Relations
, you will be responsible for building and maintaining strong relationships with key broadcast, business and consumer media in New York, landing high-impact feature stories, and managing reactive inquiries as you work to protect our reputation. You’ll thrive in fast-paced environments, balancing creative storytelling with the ability to navigate complex and sensitive issues.
This role is categorized as
hybrid
. This means the successful candidate is expected to report to our New York Office weekly.
What You’ll Do (Responsibilities)
Media Relations:
Lead GM’s New York media relations and outreach activities, leveraging your strong expertise and relationships. Serve as a GM spokesperson and engage with reporters, acting as a resource and ensuring they understand GM’s perspective. You should know how to advocate for GM and be highly effective in a media context.
Storytelling:
You will be out and about meeting with reporters and keeping your ear to the ground in order to understand which reporters are influencing coverage and which storylines are resonating most. Through external and internal conversations, you’’ll always be on the hunt for new stories to tell and creative ways to tell them.
Proactive Storytelling:
Identify and pitch compelling quick-turn and long-lead stories that highlight GM’s innovation, leadership, and impact. These will be enterprise-level stories, so you’ll need to have a knack for what makes a good story and know how to bring different parts of the business together into a cohesive narrative.
Crisis & Issues Management:
Help lead rapid response efforts for sensitive or high-profile media inquiries, ensuring GM’s perspective is well-represented in the news cycle.
Executive Positioning:
Work with GM’s leadership to craft and place thought leadership pieces, secure high-profile speaking opportunities and media appearances.
Cross-functional Collaboration:
Partner with internal teams, including product brands, investor relations, executive communications and policy teams to align media strategies with broader corporate goals.
Your Skills & Abilities
8+ years of experience in communications, preferably within a high-profile corporate setting.
Ability to proactively develop and drive a strategic communications plan, while also managing tough news cycles calmly and quickly.
Outstanding written and media relations skills. You know that comms is much more than writing media statements. You are creative and are encouraged to come up with new ways to engage on important issues.
Excellent people skills and existing relationships with top-tier New York media, especially in business and broadcast outlets. You know how to shape stories and enjoy being out and about, getting to know reporters.
Strong storytelling skills and a track record of securing impactful, high-profile media coverage. You’ve also got your eyes on new media trends, watching how companies are using new publishers, platforms and formats to reach target audiences.
Excellent judgment — you know how to plan ahead to avoid a crisis and when to escalate issues.
Ability to develop relationships and influence executives. You need to have experience navigating a large and complex organization.
Ideally you have experience in the automotive industry, manufacturing industry, transportation industry, or an adjacent/highly regulated industry.
We are broad thinkers, team first, and subject matter experts in our field. We have a relentless focus on our mission and our customers. We collaborate across the business, lead with insights, and always ask how we can use communications to add value to the enterprise.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. The salary range for this role is $116,000 - $181,500. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-HM1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global location
s
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.