Content Strategist Job at Freedom Motors USA, Inc. in Battle Cree...
Freedom Motors USA, Inc. - Battle Creek, MI, United States, 49014![Freedom Motors USA, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Freedom Motors USA, Inc.
Overview
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Overview
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.
The Content Strategist is a key driver for creative solutions for our marketing team to achieve outreach goals through social media strategies, email marketing, blogs, creating content, and more.
What you'll do:
- Create and execute marketing content strategies leveraging digital marketing, eCommerce & social media channels.
- Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
- Review, edit and optimize content to align with SEO best practices and brand guidelines.
- Reviews content for accuracy, brand voice, readability and comprehensiveness as well as consistency.
- Plan social media advertising budget and strategy for paid campaigns on various social channels.
- Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner.
- Conduct A/B testing and analyze data and performance metrics to identify areas of opportunity and make data-driven decisions.
- Provide clear and concise reporting to internal teams including Marketing, Sales and Administration regarding social media campaign performance.
- Stay up-to-date with the latest digital marketing and social media trends, tools and best practices. Conduct market research on industry trends and competitor activities.
- Bachelor’s Degree in Marketing/Digital Marketing, Advertising, Communications or related field required.
- Solid understanding of social media platforms including Meta (Facebook, Instagram), X, TikTok, LinkedIn, and YouTube and digital marketing principles. Familiarity with social media management tools and graphic design would be a plus.
- Demonstrated initiative, willingness to take on greater challenges, and have a proactive & results-driven mindset.
- Excellent verbal communication and interpersonal skills and ability to work independently as well as collaboratively in a team-oriented environment.
- Strong computer skills, time-management skills, organizational skills and the ability to analyze & interpret data.
- Ability to maintain a professional and positive attitude at all times.