Director of Strategic Marketing - Moody Radio
Moody Bible Institute - Chicago, Illinois, United States, 60290Work at Moody Bible Institute
Overview
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Overview
Essential Functions
Provide oversight of the MGM Marketing team as they execute the marketing and promotional plans for terrestrial radio stations, streaming channels, and digital media content as outlined in the Moody Global Media strategic plan.Coach MGM Marketing team members to optimize relationships across the MGM network and increase satisfaction by becoming a value-added partner and trusted advisor of MGM leadership and staff.Actively cultivate collaboration between all Radio and MSC teams in the creation and execution of marketing strategies and campaigns related to each area of Moody Global Media.As a member of the MGM Leadership Team, represent MGM across Moody to ensure seamless integration of marketing efforts with the MSC teams, as well as other Moody departments to ensure timely (and on budget) delivery of marketing campaigns and programs.Working with the marketing communications team, develop necessary marketing/promotional materials and creative assets to help support programs and events consistent with the strategic plans and goals of MGM, including but not limited to the National Religious Broadcasters annual convention and other industry events.Collaborate with the Director of Development in the acquisition and cultivation of new potential ministry partners/donors of Moody Global Media. Together, implement strategies to engage audiences across multiple channels.In partnership with the Center for Business Intelligence, and the MGM Leadership Team, secure audience research and analysis, in a timely fashion to inform ministry decisions and marketing strategies.Monitor and analyze marketing performance metrics, to evaluate national campaign effectiveness and ROI.Ensure consistent adherence to all marketing process for both MSC and Moody Global Media team members.Oversee and manage the MGM Marketing budget.Perform other special and related duties as assigned.Minimum Requirements
Bachelor’s degree in marketing, communications, business, or related field.Proven results in marketing leadership roles within the media industry, with expertise in radio and digital promotions through comprehensive marketing strategies.Experience in a large, complex media ministry preferred.Strong understanding of branding principles, creative services, audience research methodologies, and digital marketing techniques.Excellent leadership, management, communication, and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.Commitment to the mission and values of Moody Bible Institute and Moody Global Media.Able to work in the US legally without sponsorship.
Work Environment/Conditions
Moody Bible Institute is a Christian-based Higher Education and Media Ministry. We exist to equip people with the Truth of God’s Word. If you are mission-minded, and have a servant’s heart, join us as we look to further impact the Kingdom of God.
This job requires someone who can work in a fast-paced environment, spending long hours on their feet. This job requires someone who can answer emails, phone calls, and have in-person meetings to plan and execute all the details of an event. Strong computer skills are a must.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
This is a full-time hybrid position: Monday through Friday with at least two-days in the office expected. Hours may vary with some weekends and late hours required based on projects or programs being managed.
15% Travel is expected for this position.
Additional Information
Moody Bible Institute is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation. Candidates must align with MBI’s Christian identity. Employees are expected to sign a Statement of Faith and adhere to the Community Standards.
We comply with all applicable laws pertaining to nondiscrimination on the basis of race, color, national origin, sex, age, disability, and any other applicable legally protected category. As a religious institution, we have the right to, and do, require that employees hold beliefs consistent with our Doctrinal Statement and conduct themselves in a manner consistent with our religious beliefs, as explained in our Community Standards.