Content Marketing Specialist Job at Fusco Personnel, Inc. in Troy
Fusco Personnel, Inc. - Troy, NY, United States, 12182
Work at Fusco Personnel, Inc.
Overview
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Overview
Job Description
- Create high-quality graphics, videos, copy and other materials for website, marketing campaigns, blog posts, social media, and client communications.
- Create and adapt content to align with various client brand guidelines while ensuring consistency and creativity.
- Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
- Collaborate with internal teams to develop and maintain engaging content strategies, including copywriting, visual concepts, and design layouts, that support ongoing initiatives.
- Design and execute email marketing campaigns targeted at both the sales and engagement teams to boost utilization and pipeline growth.
- Analyze campaign performance reports to identify trends and insights, providing data-driven recommendations and implementing adjustments to optimize future marketing efforts.
- Conduct audience research, develop and document personas, and analyze competitors to inform content strategies and enhance market positioning.
- Ensure all content reflects the organization’s voice and message while catering to different target audiences.
- Additional Marketing duties as assigned
- 2+ years of relevant experience or education in Marketing, Graphic Design, Communications, or a related field (e.g., bachelor’s degree, certification programs, or equivalent practical experience).
- Proficiency in Adobe Creative Suite, Canva, HubSpot, MailChimp, and PowerPoint.
- Strong writing and editing skills, with attention to detail and tone.
- Experience with WordPress or similar platform. SEO knowledge is a plus.
- Excellent communication, time management, and organizational skills.
- Ability to work both independently and in a collaborative team environment.
- Comfortable in a fast-paced environment and able to meet tight timelines without compromising quality.
- Eagerness to learn new industries, technologies, and software as needed to stay competitive.