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Amplify, a global creator marketing agency, is growing in the US! We’re looking for a seasoned creative lead, who is well-versed in creators, social platforms, and has experience managing and prioritizing multiple projects at once. This role will be leading the team in developing concepts for creator content and campaigns for a slate of brands ranging from entertainment entities, to CPG, to lifestyle and beauty categories. You’ll set the tone to lead the team from conceptualizing to delivery. Creatively leading the charge on various types of video productions, creator collaborations, and taking advantage of opportunities to activate around tentpole events.

Responsibilities:

• Build and execute the social strategy for product marketing, as well as an on-going strategy to support core products and tentpole moments
• Lead creator-first strategies across organic channels and performance marketing
• Lead post-production workflows to ensure on-time completion of content deliverables
• Research content trends, and ideate on creative ways to partner with creators to market a diverse array of brand initiatives. Be able to discern between long-standing trends and more evergreen content.
• Activate around tentpole events, assisting in on-site production when needed
• Lead creative vision for 2+ content series and bespoke social-first video productions
• Manage a team of producers, and collaborate internally and with the client to bring creative visions to life
• Manage a content calendar, ensuring deadlines are met on time each month.
• Create concepts for social video. Have a keen sense of what formats and types of content work best across TikTok, Instagram, and X
• Identify creators who are generating buzz and building audiences online.
• Connect the dots between creators, products, and topical subjects to generate content that has the potential to go viral.
• Lead the strategy and voice for how brands should position themselves to engage with their audiences and grow communities across social media, driving engagement and fostering authentic conversations to convert customers to community members

You’re probably the kind of person who…

• Thinks in scrolls, not slides
• Spots a trend before it’s trending
• Believes performance and creativity aren’t opposites
• Leads by doing, not just directing

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Entertainment

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