Brand and Content Manager Job at GHP Management in Clovis
GHP Management - Clovis, CA, United States, 93613
Work at GHP Management
Overview
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Overview
As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.
Content Creation and Management:
- Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
- Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
- Develop thought leadership pieces to establish GHP as an industry leader.
- Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
- Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
- Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
- Schedule, organize, and upload digital assets for efficient content management.
- Conduct A/B testing to refine strategies and improve performance.
- Develop initiatives to increase conversion and retention.
- Review websites, collateral, ILSs, and ads for brand presentation.
- Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
- Create, schedule, and manage digital signage, music, etc. at the properties
- Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement
Brand and Creative Management:
- Approve all field level designs to ensure alignment with brand standards
- Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
- Design and/or manage production of all marketing collateral, signage, and ads.
- Assist property with designs in Canva.
- Manage all touchpoints to further engagement, conversion, and retention
- Assist with resident and company events as needed
- Manage all content, creative, and SEO agencies, as well as production vendors.
Social Media Management:
- Manage Meta Business and Google Business accounts.
- Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
- Develop paid social ads alongside the Marketing Manager on strategy and execution.
- Respond to online reviews and manage social media engagements.
Search Engine Management:
- Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
- Review SEO monthly for all properties, with focus on lease-ups and special projects.
- Create content for Gemini/Google’s generative algorithms.
- Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.
PROFESSIONAL REQUIREMENTS:
- Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
- Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
- Experience using CMS (e.g., WordPress) and/or DAM preferred
- Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
- BS/BA degree in Marketing and/or related field preferred.
- Proficient in MS Office Suite.
- Intermediate skill with Adobe Creative Suite and advance skill with Canva.
- Exceptional writing, editing, and proofreading skills
- Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines
PHYSICAL REQUIREMENTS:
- Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
- Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
- Occasionally lift/move/carry up to 25lbs with/without assistance.
- Frequently lift/move/carry 5lbs.
- Constantly communicate, converse and exchange information.
- Ability to remain in a stationary position for extended periods of time.
- Ability to observe details at close range (within a few feet of the observer).
- Constantly operates computer and other office machinery.
The duties and responsibilities described are not a comprehensive list and additional tasks will be assigned.
Salary Range: $70,000 - $80,000 Annually DOE.
Benefits:
- 100% Employee coverage options for Medical, Dental, Vision.
- 401(k) plan with employer match
- Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
- Employee Assistance program
- Tuition Assistance
- Dependent Care and Medical Flexible Spending Accounts
- Life & AD&D Insurance
- Pet Insurance
- Employee Exclusive Discounts
- Lucrative referral bonus program
- Free Parking