Associate Media Director, Paid Social
Medium Giant - Dallas, Texas, United States, 75215
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Overview
Associate Media Director, Paid Social
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Medium Giant
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Associate Media Director, Paid Social
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Medium Giant Direct message the job poster from Medium Giant Who We’re Looking For Are you a performance-driven Paid Social expert who loves to strategize and loves to get in platform and build campaigns? Do you excel at developing full-funnel strategies that drive both brand growth and real business outcomes? Medium Giant is seeking an Associate Media Director, Paid Social to lead strategic planning, execution, and team development across a diverse portfolio of tourism, education and brand clients. In this mid-level role, you’ll plan and execute innovative, results-focused campaigns across Meta, TikTok, Pinterest, Snapchat, LinkedIn, YouTube, Reddit, and emerging platforms. You’ll mentor junior team members, own key client relationships, and champion a culture of curiosity, collaboration, and performance excellence. What You’ll Do Lead Strategy & Innovation:
Own and drive full-funnel paid social strategies with a strong focus on conversion performance (ROAS, CPA, CPL, Revenue) and scalable growth across platforms. Executional Excellence:
Build, manage, and optimize campaigns across Meta, TikTok, Pinterest, Snapchat, Reddit, and other social platforms. Creative Development:
Guide creative strategy and collaborate with internal and external creative teams to deliver high-impact creative assets tailored for each platform and audience. Client Leadership:
Serve as a strategic lead and trusted advisor for client stakeholders, owning performance narratives, communicating campaign impact, and guiding media decision-making. Real-Time Optimization:
Continuously analyze and refine campaign performance, leveraging advanced data tools, platform insights, and attribution reporting. Integrated Collaboration:
Work closely with strategy, creative, analytics, and other media channel leads (SEO, SEM, etc.) to ensure cohesive, cross-channel execution. Mentorship & Team Building:
Guide and mentor a team of paid social and media specialists, coaching on both technical skills and development. Process & Efficiency:
Establish and improve operational processes, flawless pacing, and ensure campaigns are delivered on time, within scope, and to the highest standard. Test & Learn:
Champion a culture of experimentation, developing test frameworks to pilot new tactics, platforms, and creative approaches. Thought Leadership:
Stay ahead of platform shifts and emerging trends—integrating innovations into client strategies and team playbooks. Job Requirements Experience:
4-6+ years in paid social media, with hands-on experience with a focus on conversion-based campaigns for clients Platform Expertise:
Deep hands-on experience of Meta (Facebook/Instagram) and TikTok, with experience across Snapchat, Pinterest, LinkedIn, Reddit, X, and other emerging platforms. Performance-Driven Mindset:
Proven track record of managing large and small media budgets, scaling performance campaigns, and optimizing for lower-funnel metrics. Creative Acumen:
Skilled in crafting high-performing creative strategies that align with brand voice, platform best practices, and audience insights. Analytical Rigor:
Strong analytical skills with experience using Google Analytics, Excel, and third-party attribution platforms to draw actionable insights. Team Leadership:
Demonstrated ability to mentor a team, standardize best practices, and foster a high-performance, supportive culture. Client Communication:
Excellent written and verbal communication skills with experience presenting to and influencing senior clients. Proactivity & Problem-Solving:
A self-starter who brings forward-thinking solutions and thrives in a fast-paced, evolving media landscape. Learning Orientation:
A continual learner with a passion for staying ahead of trends, technologies, and tactics in social media marketing. We’re looking for someone excited to show us how they’ve driven performance. Feel free to share a portfolio, campaign examples, or a quick write-up of your wins. You can add it as an attachment when you apply or send it directly to Rosalind Tolbert @ rosalind.tolbert@dallasnews.com. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing, Advertising, and Art/Creative IndustriesAdvertising Services Referrals increase your chances of interviewing at Medium Giant by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Media Director” roles.Brand Experiences & Partnerships DirectorDirector Social Media Creative (Full-Time) Plano, TX $130,000.00-$150,000.00 5 days ago Director, Customer Engagement & DecisioningMarketing Director - Head of Affiliate and Partnership Marketing Dallas, TX $135,000.00-$150,000.00 2 weeks ago Senior Director, Brand Media Partnerships Dallas, TX $240,400.00-$420,600.00 2 weeks ago Lewisville, TX $75,000.00-$90,000.00 4 days ago Assistant Athletic Director Digital Strategies & Branding We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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