Product Marketing Associate
TAL Engineering Ltd. - New York, New York, United States,Work at TAL Engineering Ltd.
Overview
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Overview
Develop and execute marketing strategies and campaigns to promote our products and servicesCreate compelling product messaging and materials, such as product guides, sales presentations, and case studiesCollaborate with product management to understand and articulate the value proposition of our offeringsConduct market research and competitive analysis to identify key market trends and opportunitiesCollaborate with the sales team to develop sales enablement tools and support the sales processAnalyze marketing data and metrics to measure the effectiveness of marketing campaigns and initiativesStay up-to-date with industry trends and best practices, and share knowledge and insights with the teamRequirementsBachelor's degree in marketing, business, or a related field1-2 years of experience in product marketing or related rolesStrong analytical and strategic thinking skills, with the ability to synthesize complex information and develop actionable insights and recommendationsExcellent written and verbal communication skills, with the ability to effectively articulate technical concepts and value propositionsExperience with marketing tools and platforms, such as CRM software, email marketing platforms, and analytics toolsAbility to work independently and as part of a team, with strong organizational and project management skillsExperience in the engineering or technology industry is a plusBenefitsHealth Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Paid Time Off (Vacation, Sick & Public Holidays)Training & DevelopmentWork From HomeWellness ResourcesStock Option Plan