Content & Events Marketing Manager Cambridge, MA
Tbwa Chiat/Day Inc - Cambridge, Massachusetts, us, 02140![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Content strategy and creation:Lead the development and execution of a comprehensive content strategy that aligns with Proton.ai’s marketing goals and objectives.Partner with the CX team to produce compelling customer success stories that highlight the value of Proton.ai’s solutions.Craft and publish thought leadership articles positioning Proton.ai as the market-leading CRM in distribution, and our CEO, Benj, as a thought leader in the industry.Collaborate with our content agency to produce high-quality thought leadership content for the Proton blog and third-party publications, ensuring timely delivery and alignment with our brand voice.Create actionable, tactical, and data-filled eBooks targeted at Directors and C-Suite executives to generate high-quality leads.Develop and manage nurture email campaigns to engage and convert leads who interact with our content.Work directly with the CEO to create compelling thought leadership presentations for various events and speaking engagements.Ensure our brand voice is consistently represented on LinkedIn by repurposing and posting content, increasing engagement, and growing our following.Monitor and report on the performance of content, using data to inform future strategies and improve results.Plan and coordinate Proton.ai’s presence at trade shows, ensuring seamless organization and execution. Oversee all logistics related to trade shows, including selecting events, coordinating attendee schedules, and managing pre- and post-event engagement strategies.Engage target prospects before and after events to maximize ROI.Occasionally, organize and manage satellite events, such as intimate dinners and smaller gatherings, to enhance engagement and build deeper connections with key stakeholders.Monitor and report on the performance of events, using data to inform future strategies and improve results.Proactively reach out to organizations in the distribution industry to recommend Proton’s CEO, Benj, as a speaker and/or panelist, securing thought leadership opportunities at industry events.Represent the company at industry events and customer meetings as needed.You'll be a great fit for this role if:
Deeply curious and able to quickly learn and understand the distribution industry and our ideal customers. You care to know the “why” behind things and the business you’re in.An owner of your results. You have a history of working hard to get things done. You love owning projects end-to-end and proactively finding ways to make things better.A strong writer who can produce high-quality thought leadership content and customer success stories.Someone with strong project management skills to handle the coordination of 20+ trade shows per year.Flexible and capable of managing both content creation and event coordination.
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