Director, Digital Marketing
Global Payments - Atlanta, Georgia, United States, 30383
Work at Global Payments
Overview
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Overview
Oversee global digital marketing initiatives across multiple markets and channels, including SEO/SEM, social media, online advertising, and conversion rate optimization.
Report out on ROAS and ROI tied to digital marketing motions and make recommendations for improvement.
Lead, mentor, and grow a high-performing digital marketing team, fostering an environment of authenticity and resourcefulness.
Lead global SEO efforts; improve web sessions and rankings across multiple web properties
Enhance the user experience of the company's website and ensure it is optimized for engagement and conversions.
Manage digital marketing budgets effectively to maximize impact while minimizing costs.
Build and maintain relationships with external partners, agencies, and vendors to amplify our marketing efforts.
Lead agency RFP process and hold agency accountable for driving expected outcomes.
Job Requirements: A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
10+ years of proven experience in B2B digital marketing with a successful track record in a leadership role.
In-depth knowledge of digital marketing channels and tools, including Google Meta, Google Analytics, SEM Rush, AHREFs, CRM systems, and marketing automation.
Must be a people leader and a digital marketing practitioner.
Exceptional verbal and written communication skills, with the capability to distill complex digital concepts into executive-level takeaways
Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy.
Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment.
Experience in the payments industry is highly preferred.
Our Core Values: Passion: We are deeply committed to serving our customers and supporting our team members and communities
Care: We are kind, compassionate, inclusive and empathetic
Accountability: We are trusted to always do the right thing and are responsible for our outcomes
Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism
Ingenuity: We are solution-oriented and innovation-focused
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department. Benefits: Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/ This position is eligible to be considered for remote hiring anywhere in the USA. #LI-Remote Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.