Global Product Marketing Manager
Barnes Group - Maumee, Ohio, United States, 43537![Barnes Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Barnes Group
Overview
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Overview
Core Responsibilities:
Establish the vision and strategy to drive increased global market share of the assigned product line in alignment with the business’ global strategy for growing Top Line, Bottom Line, Pipeline.Manage lifecycle of product lines to ensure appropriate strategies are applied to each product given segment & technology maturity and changing market conditions, including SKU rationalization.Executes a strategic product road map for how the product is marketed to improve product access and availability, globally, while ensuring alignment to the overall business goals.Successfully position product line to the market with a defined value proposition.Own relationship with customer persona.Works closely with commercial teams to align go-to-market strategies and ensure profitable growth for the division across various channels.Works outside-in with market data, VoC and analytics to understand key markets, segments, and customer applications.Drive commercialization of new product introductions, utilizing the stage-gate process.Executes market analysis to define and validate addressable market sizes, CAGRs, and product opportunities per segment.Complete competitive analysis for assigned product lines, benchmark of competitors, and identification of key markets.Ensure data integrity within marketing channels (e.g., website, Distributors, etc.) and maintain product data within the product information management (PIM) system.Identify, communicate, and leverage best practices across the business and Barnes.Adherence to Barnes Code of Business Ethics and ConductOther projects/responsibilities as assigned by leadership.Qualifications:
5-7 years of experience within principles of Product Marketing Management: marketing, lifecycle management, commercialization, pricing, or project management. Or 3-5 years of product marketing management experience with 3+ years working with industrial mechanical springs and gas struts.A proven track record of implementing and successfully executing strategies in a high-performance work environment.Global experience desired.Education Requirements:
Bachelor’s in business, Marketing, Engineering or related degreeMBA or related advanced degree preferred.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)