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OverviewThe Consumer Marketing Team is leading marketing transformation at Microsoft through our immense reach and optimization of key digital channels through compelling web experiences, search optimization and experimentation. As a Product Marketing Manager - M365 Consumer Go-to-Market on the M365 Consumer Team, you will be at the forefront of driving web acquisition growth for an 80 million+ subscriber business at this critical moment in the AI growth curve. This role requires a strategic thinker with a deep understanding of the consumer market and the ability to translate insights into actionable marketing and growth plans. Candidates should be able to drive rapid hypothesis-based experimentation, scale learnings, and land business impact on a continual basis. You will work closely with various teams across Microsoft, including Go to Market, Product Marketing, Business Planning, and Finance to ensure seamless execution of marketing initiatives. Your ability to collaborate and influence across functions will be critical to your success. Additionally, you will have the chance to leverage cutting-edge marketing tools and technologies to enhance our marketing efforts and stay ahead of industry trends. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. ResponsibilitiesProduct Marketing & Business PerformanceIndependently collect, analyze, and report on performance metrics (e.g., Key Performance (KPIs)) to derive deep insights that change or improve Go-to-Market plans, tactics, and outcomes.Go To MarketCollaborate with others to identify target customers and define and execute the strategy for the end-to-end customer journey. Demonstrate an understanding of how to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), and track performance against success metrics.Cross-Functional OrchestrationDevelop partnerships (e.g., Marketing, PM, Business Planning) to lead and deliver differentiated customer value and company growth while understanding cross-functional accountabilities. Build knowledge of initiatives and programs across teams to improve and meet organizational goals.Customer AdvocatePropose new and leverage existing customer listening systems (e.g., feedback from the field, in product telemetry, etc.) to address challenges, improve experiences, and remove sales blockers/product inhibitors.Experimentation & OptimizationImprove web funnels relentlessly via experimentation and optimization to drive subscriber and LTV growth on a daily basis.Stakeholder CommunicationCommunicate complex information effectively to marketing and engineering stakeholders and leaders within the company.Market AnalysisAnalyze market trends and competitor products to inform product positioning and marketing strategies.OtherEmbody our culture and values