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Sr. Product Marketing Manager, US Prime Go-To-Market Marketing Job ID: 2896237 | Amazon.com Services LLC Position Overview: Are you passionate about driving member retention and engagement for one of the world's largest membership programs? As the Senior Product Marketing Manager for US Prime Growth, you'll develop data-driven strategies and creative solutions to retain and engage Prime members while optimizing the end-to-end membership experience, focusing on reducing churn and maximizing lifetime value. Role Impact: You will drive US Prime membership growth by combining deep customer insights with innovative retention approaches. Working within the US Prime organization, you'll transform data into actionable strategies that strengthen member loyalty, deepen engagement, and enhance member experiences throughout their journey. Key job responsibilities Develop and execute comprehensive member retention and engagement strategies, emphasizing reducing churn and increasing lifetime value. Design and implement personalized retention programs based on member behavior patterns and lifecycle stages. Create data-driven frameworks to identify churn risks and proactively address member needs through targeted interventions. Build and optimize testing frameworks to improve renewal rates and member satisfaction across different segments. Lead development of targeted re-engagement campaigns and win-back strategies for at-risk members. Create and measure the impact of loyalty-building initiatives that strengthen members' connection to Prime. A day in the life: On an average day, you will: Develop, refine and manage the go-to-market plan and marketing experimentation roadmap for US Prime. Meet with internal and external consumer insights to deepen our understanding of Prime and non-Prime partners. Lead mechanisms that drive and track the performance in the marketing of US Prime across channels. Analyze the performance of in-flight marketing initiatives, develop learnings, optimize under-performing campaigns and scale winning campaigns across channels. About the team: This role will report to the Head of Go-To-Market team for US Prime. The broader US Prime organization is responsible for driving growth in the size and engagement of the Prime membership base in the US. The US Prime Go-To-Market team is a strategic marketing unit within the US Prime organization that drives the growth, engagement, and value of the Prime membership program. Operating at the intersection of consumer insights and data analytics, the team partners with product and marketing execution teams to develop comprehensive go-to-market strategies. BASIC QUALIFICATIONS 6 years of professional non-internship marketing experience. Experience building, executing and scaling cross-functional marketing programs. Experience with customer segmentation, profiling, and targeting. Experience using data and metrics to measure impact and determine improvements. Track record of navigating ambiguity and driving results in a fast-paced environment. Excellence in managing multiple priorities while maintaining attention to detail. PREFERRED QUALIFICATIONS MBA. Experience in subscription, membership marketing, performance marketing or growth-focused roles. Strong track record in customer retention and loyalty programs. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. J-18808-Ljbffr