Golden Steps ABA
Golden Steps ABA is hiring: Paid Advertising Manager in Englewood...
Golden Steps ABA - Englewood Cliffs, NJ, United States, 07632
Work at Golden Steps ABA
Overview
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Overview
Overview
Paid Advertising Manager Job Description:
Who We Are:
With nearly 1100 employees strong across 16 states and numerous clinics, we are on a mission to provide compassionate and high-quality care to our pediatric patients. Our promise is to foster an inclusive and impactful work environment where every team member can thrive both professionally and personally. If you are passionate about making a difference and want to contribute to a team that values dedication and compassion, join Golden Steps ABA in our commitment to excellence in patient care and team success.
Responsibilities
A day in the life:
What you'll bring:
What you will love most about Golden Steps ABA:
Golden Steps ABA provides equal employment opportunity to all persons without regard to race, color, religion, creed, age, marital status, sexual orientation, gender identity or expression, citizenship status, national origin, ethnicity, military/veteran status, or disability which can be reasonably accommodated without undue hardship, or any other classification protected by law. This applies to all terms and conditions of employment including recruitment, hiring, compensation, training, promotions, terminations, layoffs, transfers and leaves of absence.
Paid Advertising Manager Job Description:
- Competitive Pay. Hybrid schedule. Make a difference and love doing it.
- We are a small, employee-centric organization driven by our collective commitment to ABA excellence.
Who We Are:
With nearly 1100 employees strong across 16 states and numerous clinics, we are on a mission to provide compassionate and high-quality care to our pediatric patients. Our promise is to foster an inclusive and impactful work environment where every team member can thrive both professionally and personally. If you are passionate about making a difference and want to contribute to a team that values dedication and compassion, join Golden Steps ABA in our commitment to excellence in patient care and team success.
Responsibilities
A day in the life:
- Develop, implement, and optimize paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), and others.
- Manage end-to-end execution of ad campaigns, from keyword research and audience targeting to ad copy creation and performance analysis.
- Monitor daily performance of campaigns, adjusting bids, budgets, and creatives to meet KPIs.
- Collaborate with the Director of Digital Marketing to align paid media strategies with content, SEO, email, and overall branding efforts.
- Generate regular reports on ad performance, insights, and recommendations for continuous improvement.
- Stay up-to-date on industry trends, algorithm changes, and new platform features to keep Golden Steps ABA ahead of the curve.
- Manage relationships with any third-party vendors, freelancers, or agencies, as needed.
- Assist in budgeting and forecasting paid media spend and ROI.
- Other tasks as assigned.
What you'll bring:
- 3+ years of experience managing paid advertising campaigns, preferably in healthcare, education, or service-oriented industries.
- Proven success in managing Google Ads (Search, Display, Video) and Meta Ads.
- Strong understanding of audience targeting, conversion tracking, and attribution models.
- Proficiency with analytics platforms such as Google Analytics, Looker Studio, or similar tools.
- Exceptional communication and project management skills.
- Creative thinker with a strong eye for ad copy and visual elements.
- Experience with landing page optimization and CRO (Conversion Rate Optimization) is a plus.
- Passion for making a difference in the lives of others, particularly within the autism community.
- Bachelor's or Master's degree in Marketing or a related field.
What you will love most about Golden Steps ABA:
- Unmatched Culture- Through our quarterly team outings, summer events and holiday celebrations, we are intentional about creating connection.
- Diversity & Inclusion- We believe that a team made up of unique individual perspectives is key to creating a collaborative environment of shared ideas.
- Growth & Advancement- Our commitment to a hire-to-retire culture means that we provide our employees with unmatched opportunities for career advancement and professional development.
- Commitment to Continuing Education- We offer all employees tuition scholarship discounts at our partner universities to work towards their individual career goals.
- Employee-Centric Organization- Our team members are at the heart of everything we do and every decision we make. We believe that a happy and engaged team provides premium therapy to our kiddos.
- Our Added Perks-We offer competitive PTO, Paid sick leave, health/dental/vision benefits, AND 401K with match.
Golden Steps ABA provides equal employment opportunity to all persons without regard to race, color, religion, creed, age, marital status, sexual orientation, gender identity or expression, citizenship status, national origin, ethnicity, military/veteran status, or disability which can be reasonably accommodated without undue hardship, or any other classification protected by law. This applies to all terms and conditions of employment including recruitment, hiring, compensation, training, promotions, terminations, layoffs, transfers and leaves of absence.